Insights

Growth Through Acquisition American First Finance was acquired by Cash America International for over one billion dollars, indicating its strategic value and potential for expansion in the buy now, pay later segment. This acquisition highlights opportunities to engage with a company that is gaining industry prominence.

Market Penetration AFF serves over 30 industries including furniture, appliances, auto repair, healthcare, and veterinary services, revealing a broad customer base across diverse sectors. This diverse industry exposure provides multiple avenues for tailored financial solutions and cross-industry partnership opportunities.

Strong Revenue Base With reported revenues between 250 and 500 million dollars, American First Finance demonstrates solid financial performance, suggesting a capacity for further investment in innovation, technology, and growth initiatives that can be targeted as sales leads.

Innovative Payment Solutions The company specializes in inclusive, flexible credit payment solutions that increase approval rates and sales conversions, making it an attractive partner for merchants seeking to expand customer approval and revenue through tailored financing options.

Technology Foundations With a tech stack including Microsoft Azure, Vue.js, and GraphQL, AFF emphasizes digital infrastructure, presenting opportunities to offer complementary technical solutions, integrations, or enhancements that align with their digital-first approach.

Similar companies to American First Finance

American First Finance Tech Stack

American First Finance uses 8 technology products and services including WordPress, SolarWinds, OneDrive, and more. Explore American First Finance's tech stack below.

WordPress
Content Management System
SolarWinds
Enterprise
OneDrive
File Sharing
Vue.js
Javascript Frameworks
UPS
Logistics
Microsoft Azure
Platform As A Service
GraphQL
Programming Languages
X-XSS-Protection
Security

Media & News

Cash America International, Inc. acquired American First Finance Inc. for $1.17B on Oct 28th '21.
Pawn shop operator FirstCash Inc. is moving into the “buy now, pay later” space with a $1.17 billion acquisition of Dallas-based American First Finance Inc.
Oct 27, 2021 | www.dallasnews.com

American First Finance's Email Address Formats

American First Finance uses at least 2 format(s):

American First Finance Email Formats	Example	Percentage
FLast@americanfirstfinance.com	JDoe@americanfirstfinance.com	84%
FiLast@americanfirstfinance.com	JoDoe@americanfirstfinance.com	7%
LastFir@americanfirstfinance.com	DoeJoh@americanfirstfinance.com	3%
FirstL@americanfirstfinance.com	JohnD@americanfirstfinance.com	1%
Last_First@americanfirstfinance.com	Doe_John@americanfirstfinance.com	1%
First.Last@americanfirstfinance.com	John.Doe@americanfirstfinance.com	1%
FirstLast@americanfirstfinance.com	JohnDoe@americanfirstfinance.com	1%
First.Middle@americanfirstfinance.com	John.Michael@americanfirstfinance.com	1%
LastFirst@americanfirstfinance.com	DoeJohn@americanfirstfinance.com	1%

Frequently Asked Questions

Where is American First Finance's headquarters located?

American First Finance's main headquarters is located at 3100 Olympus Boulevard, Suite 300. The company has employees across 2 continents, including North AmericaAsia.

What is American First Finance's phone number?

You can contact American First Finance's main corporate office by phone at

+1-855-721-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is American First Finance's official website and social media links?

American First Finance's official website is myaff.us and has social profiles on LinkedIn.

What is American First Finance's SIC code NAICS code?

American First Finance's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does American First Finance have currently?

As of December 2025, American First Finance has approximately 360 employees across 2 continents, including North AmericaAsia. Key team members include Cto: R. B.Chief Marketing Officer: N. J.Chief Risk Officer: W. C.. Explore American First Finance's employee directory with LeadIQ.

What industry does American First Finance belong to?

American First Finance operates in the Financial Services industry.

What technology does American First Finance use?

American First Finance's tech stack includes WordPressSolarWindsOneDriveVue.jsUPSMicrosoft AzureGraphQLX-XSS-Protection.

What is American First Finance's email format?

American First Finance's email format typically follows the pattern of FLast@americanfirstfinance.com. Find more American First Finance email formats with LeadIQ.

When was American First Finance founded?

American First Finance was founded in 2013.

American First Finance

Q: What is American First Finance's official website and social media links?

American First Finance's official website is myaff.us. American First Finance has social profiles on LinkedIn.

Q: How many employees does American First Finance have currently?

American First Finance has approximately 360 employees.

Q: What technology does American First Finance use?

American First Finance's tech stack includes SolarWinds, VMware, Klaviyo, Nuxt.js, WordPress.

Financial ServicesTexas, United States201-500 Employees

Move your business to Yesville. 

Join the Yesville movement with American First Finance (AFF) and start saying Yes to more customers. Our inclusive payment solutions help businesses grow by providing flexible, personalized options that lead to more approvals, higher conversions, bigger ticket sales, and overall increased revenue.
We proudly support businesses across 30+ industries—from furniture and appliances to electronics, auto repair, healthcare, veterinary, dental, and vision—helping your customers get what they need today while giving your business the tools to thrive.

Headquartered in Dallas, TX, AFF is committed to helping businesses succeed and creating opportunities for employees who want to make an impact.

Discover how you can bring All Credit Welcome payment solutions to your customers. Visit Yesville.com or call 972-992-3560 to learn more.