Market Niche Opportunity American Heritage operates within the niche of affordable patriotic and promotional flags, banners, and hardware, presenting opportunities to expand product offerings by integrating more customizable and eco-friendly materials to attract a broader customer base.

Brand Expansion Potential With a focus on custom banners and plaques, there is potential to target local government, educational institutions, and small businesses looking for affordable, personalized promotional products.

Digital Engagement Growth Given the company's use of online tools like Weebly, Privy, and reCAPTCHA, enhancing digital marketing strategies and e-commerce capabilities could increase online sales and customer engagement.

Market Competition Clues Positioned alongside companies with large revenues, American Heritage can differentiate itself through specialized, cost-effective products and superior customer service to capture a larger share of municipal, civic, and small business markets.

Expansion Through Partnerships Partnering with local government agencies, schools, and event organizers may drive new sales channels, especially for custom flags and banners for public and community events.