Industry Focus Non-profit trade association serving residential lighting, representing members and customers; potential sales opportunity through showroom channels and member network to promote lighting products and training services.

Member Experience New member system launched to enhance the ALA experience; opportunity to position sales enablement tools, onboarding platforms, and customer relationship resources to improve member engagement and product adoption.

Education Partnership Active collaboration on education initiatives with partners like NLB; potential to offer lighting terminology education, certification programs, and design training that can upsell to member companies.

Advocacy & Policy Strategic focus on public affairs and regulatory monitoring; potential to offer compliance, energy efficiency, and sustainability communications services to help members navigate policy changes.

Event & Conference Annual conferences and industry events with member mandate to accelerate innovation and advocacy; opportunity to sponsor, exhibit, or provide showrooms and technology solutions aligned with industry trends.