Leadership Transition Upcoming leadership change with Mike Forbes appointed as President and CEO, signaling potential strategy shifts, new initiatives, and renewed partnerships. Opportunity to engage early with C-suite and align pistachio industry goals with our services.

Growth and Expansion Active regional and international engagement, including MEWA India attendance and global marketing partnerships. Potential for sponsorships, digital advertising, and global market research services to support export growth and consumer outreach.

Industry Collaboration Strong network through partnerships (Centered Marketing Group, CA GROWN, Ag Center, Pacific Nut Producer, KSEE 24) to promote Pistachio Week and restaurant/business participation. Seed opportunities for co-branded campaigns, event marketing, and analytics sponsorships.

Funding and Programs Recent grant funding for pest management and a solid revenue base in the low-to-mid millions. Prospects for grant-aligned tech solutions, data-driven agriculture insights, and educational content partnerships for nutrition and market research.

Digital and Tech Stack Active use of Google Ads, The Trade Desk, AWS, Drupal, and Adobe Creative Suite indicates readiness for advanced digital marketing, e-commerce enablement, and data analytics collaborations. Opportunity to offer targeted ad tech, CMS optimization, and creative services to amplify campaigns.