Strategic Partnerships Leverage the recently announced partnerships and cross-promotional opportunities–such as the Walnuts partnership with USA Pears–to propose co-branded campaigns with complementary producers and retailers to expand reach in health-conscious and winter fruit segments.

New Growth Campaigns Capitalize on the fresh rebranding and new visual identity launched in late 2025 by offering sales enablement and POS materials to retailers, highlighting USA Pears’ refreshed brand to drive trial and incremental shelf space.

Global Marketing Reach Position USA Pears as a globally promoted brand with presence in over thirty-five countries to target importers, distributors, and international retailers with tiered marketing programs and localized campaigns to accelerate overseas sales.

Nutrition & Education Utilize the new nutrition affairs leadership to develop targeted communications for health-focused segments (KDIs, dietary guidelines, school programs) and offer sponsored nutrition content to retailers and media outlets to boost category demand.

Strategic Financing Highlight and upsell the organization’s recent $4M global marketing grant to potential partners and retailers, proposing co-funded marketing initiatives, joint promotions, and shared media buys to expand WOW and drive category growth.