Insights

Sustainable niche Leverage the brand’s lean, natural positioning and sustainability focus to target eco-conscious retailers and e-commerce platforms seeking clean-label personal care products with minimal ingredients.

Funding momentum Capitalize on past equity financing and crowdfunding traction to approach investors and strategic partners for wholesale partnerships, contract manufacturing, or co-branded lines.

Small but agile As a small team with a focus on high-quality natural products, position as a nimble supplier capable of rapid product iterations, private-label opportunities, and direct-to-consumer pilot programs.

Omni-channel tech With an integrated tech stack (Shopify, Squarespace, Google Ads, Klaviyo, AWS, analytics tools), present as a ready-to-scale partner for retailers needing strong digital marketing and fulfillment capabilities.

Recycling program Highlight TerraCycle recycling partnerships and sustainability initiatives to attract retailers and consumers prioritizing circular economy practices, offering co-marketing and recycling program extensions.

Similar companies to American Provenance

American Provenance Tech Stack

American Provenance uses 8 technology products and services including Google Ads, Crazy Egg, Hotjar, and more. Explore American Provenance's tech stack below.

American Provenance's Email Address Formats

American Provenance uses at least 2 email formats:
American Provenance Email FormatsExamplePercentage
First@americanprovenance.comJohn@americanprovenance.com
63%
Last@americanprovenance.comDoe@americanprovenance.com
37%

Frequently Asked Questions

What is American Provenance's official website and social media links?

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American Provenance's official website is americanprovenance.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does American Provenance generate?

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As of August 2026, American Provenance's annual revenue is estimated to be <$1M.

What is American Provenance's NAICS code?

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American Provenance's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does American Provenance have currently?

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As of August 2026, American Provenance has approximately 5 employees across 1 continents, including North America. Key team members include Communicartions Manager And Financial Analyst: R. E. T. Explore American Provenance's employee directory with LeadIQ.

What industry does American Provenance belong to?

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American Provenance operates in the Personal Care Product Manufacturing industry.

What technology does American Provenance use?

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American Provenance's tech stack includes Google Ads, Crazy Egg, Hotjar, Amazon Web Services, Squarespace, Shopify, Google Workspace and Klaviyo.

What is American Provenance's email format?

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American Provenance's email format typically follows the pattern of First@americanprovenance.com. Find more American Provenance email formats with LeadIQ.

How much funding has American Provenance raised to date?

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As of August 2026, American Provenance has raised $712K in funding. The last funding round occurred on Jul 02, 2021 for $64K.
American Provenance logo

American Provenance

Personal Care Product ManufacturingWisconsin, United States2-10 Employees

American Provenance is a small manufacturer of personal care products based in Mount Horeb, Wisconsin. The company grew from a desire to replace chemically laden products with simpler, higher-quality formulations, and it develops grooming items using natural ingredients with minimal additives. Its product range includes deodorants and other grooming essentials intended to help customers look, smell, and feel their best.

It operates within the personal care product manufacturing industry, positioning itself around straightforward, natural formulations. The company has established a recycling program with TerraCycle to recycle deodorant tubes, reflecting an interest in sustainability in its packaging. This combination of product focus and environmental effort targets consumers seeking uncomplicated, natural grooming solutions.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Employees
2-10

Section iconFunding & Financials

  • $712K

    American Provenance has raised a total of $712K of funding over 5 rounds. Their latest funding round was raised on Jul 02, 2021 in the amount of $64K as an Equity Crowdfunding.

  • <$1M

    American Provenance's revenue is estimated to be in the range of <$1M

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