Expanding Membership The American Retirement Association boasts a large and diverse membership base of over 20,000 professionals including financial advisors, actuaries, and HR managers, indicating ongoing outreach and engagement opportunities for membership services or training solutions.

Strong Industry Focus As a prominent non-profit in the retirement planning sector with a focus on policy advocacy, the ARA presents opportunities for targeted legislative and compliance-related product offerings, especially for firms seeking to influence regulatory developments.

Recent Leadership Growth The organization has actively appointed senior staff in legislative and regulatory roles, demonstrating a strategic focus on policy influence and advocacy, which could benefit from tailored lobbying, consulting, or policy analysis services.

Technology Adoption Utilizing advanced tech stacks such as Microsoft Azure and content management systems positions the ARA as receptive to innovative digital solutions, including cloud services, content distribution, and member engagement platforms.

Financial Capacity With revenues estimated between $100 million and $250 million, the ARA is a financially robust organization capable of investing in substantial partnerships or large-scale solutions that align with its educational and advocacy missions.