Niche Market Appeal American Science & Surplus specializes in a unique blend of educational, scientific, and whimsical products, catering to hobbyists, educators, and tinkerers. This presents opportunities to upsell related educational kits, DIY science projects, and novelty items to their target audience.

Upcoming Office Closure The recent closure of their flagship store in Park Ridge indicates a shift towards online retail and could open doors for expanding e-commerce solutions, offering logistics, website optimization, or digital marketing services to enhance their virtual shopping experience.

Financial Challenges Launching a GoFundMe suggests financial instability that could make them receptive to strategic partnership, sponsorship, or consulting services aimed at reducing costs, increasing revenue streams, or improving profitability through new sales channels.

Limited Digital Presence While the company has an online store, there may be opportunities to boost digital marketing efforts, especially through targeted campaigns on platforms like Klaviyo, to attract a broader customer base interested in science and surplus items.

Potential for Recurring Sales Their inventory model, which relies on surplus and closeouts, offers a chance to develop subscription boxes or membership programs for enthusiasts and educational institutions, fostering repeat business and increasing customer lifetime value.