Acquisition Momentum Leverage the recent Depop acquisition to position eBay as a consolidated platform for fashion resale and C2C communities, highlighting expanded inventory, cross-brand synergies, and an integrated seller base to upsell seller tools and advertising solutions.

Regulatory and Risk Monitor and address ongoing settlements related to past harassment incidents to strengthen trust signals and compliance offerings, presenting opportunities to sell seller protection services, brand safety solutions, and customer experience enhancements.

Global Reach Capitalize on eBay’s presence in over 190 markets by offering localized marketplace tools, payment and logistics partnerships, and region-specific marketing solutions to expand seller adoption and drive increased cross-border transactions.

Tech Enabled Growth Promote value-added technology services such as data analytics, automation, and security testing integrations (aligned with eBay’s existing tech stack) to attract enterprise sellers seeking scale, reliability, and measurable performance improvements.

Sustainability Narrative Align product and marketing pitches with the sustainability angle of resale and circular economy, offering sustainability reporting, brand collaborations, and consumer-facing campaigns to attract eco-conscious brands and drive higher engagement.