Product Diversification Great Northern Building Products offers a wide range of tools and materials, including roofing, flooring, dry wall tools, and custom shutters, providing multiple cross-selling opportunities to customers involved in residential and commercial construction projects.

North American Manufacturing With products made domestically and a focus on affordable shipping options, the company appeals to clients seeking quality construction supplies with reliable logistics, especially those prioritizing local sourcing.

Market Positioning Operating in the wholesale building materials industry with a revenue range of up to $50 million and competitive peers like Beacon and L&W Supply, there is potential to expand market share through targeted marketing to mid-sized contractors and builders.

Digital Presence Utilizing tech tools like Google Analytics and Weebly indicates an investment in online engagement, which can be leveraged to capture higher online orders and provide tailored digital marketing campaigns to increase customer reach.

Sales Expansion With a relatively small team of 11-50 employees, there is opportunity to grow sales by expanding outreach to regional contractors and establishing relationships with larger builders seeking reliable wholesale materials for large-scale projects.