Sustainable Leadership The American Wood Council emphasizes its commitment to environmentally sustainable practices by developing environmental product declarations and leading industry efforts for tall mass timber buildings, presenting opportunities to collaborate on green building projects and eco-friendly product certifications.

Innovation and Digital Tools The recent launch of fire safety inspection and construction apps demonstrates AWC's focus on leveraging technology to improve construction safety, offering potential avenues to introduce advanced safety solutions, IoT integrations, or digital training platforms tailored for the timber industry.

Regulatory Engagement AWC actively participates in influencing building code standards and regulations, creating opportunities to engage with policymakers and provide solutions that support compliant and innovative timber construction methods.

Funding and Growth With recent grant funding of $6 million and ongoing industry advocacy, AWC is positioned for expansion, signaling potential collaboration opportunities in research, technology development, or sustainability initiatives within the forest products sector.

Market Expansion Leading efforts for taller mass timber buildings up to 18 stories and promoting the use of softwood lumber in new construction projects suggests a strong market for innovative building materials and solutions that enhance structural performance and meet evolving code requirements.