Sustainability Leadership Two Sides North America has become the credible consumer sustainability information source following the discontinuation of The Paper + Packaging Board program. This presents an opportunity to partner with TSNA on joint campaigns, data sharing, and co-branded sustainability messaging to reach eco-conscious audiences and decision-makers in packaging and paper industries.

Industry Partnerships Recent partnerships with AICC and St Austell Printing Company indicate a growing network of industry allies advocating for responsible print and paper. A strategic outreach to similar associations and converters can expand reach, enhance credibility, and create cross-promotion opportunities for advertising services, events, and educational content.

Leadership Turnover Key leadership changes, including retirements and new executive hires at TSNA, signal potential openings for advisory, speaking engagements, or consultancy roles. Engaging early with incoming leaders can position your services as trusted resources during organizational transition and strategic realignment.

Digital Enablement The tech stack shows active use of digital advertising platforms and web tools (LinkedIn Ads, Nextdoor, Google Maps, cookies consent, and security). This suggests readiness for data-driven campaigns, retargeting, and tailored content marketing to industry professionals and decision-makers in sustainability and packaging.

Funding Scale With estimated revenue between $50M and $100M and a mid-sized employee base, Paper and Packaging Board via TSNA operates at a scale conducive to multi-channel marketing partnerships. There is potential for sponsored content, educational campaigns, and awareness initiatives to support their sustainability storytelling and consumer education programs.