Diverse Product Range Americana offers a comprehensive selection of over 100,000 references across more than 1300 brands, including stationery, office supplies, school materials, arts and crafts, DIY items, toys, and books, providing numerous cross-selling and upselling opportunities.

Established Market Presence With over 60 years of history and operations in more than 20 countries, Americana has a strong brand reputation and a loyal customer base in Portugal and beyond, facilitating trust and repeat business with commercial clients, schools, and consumers.

Customer-Centric Service The company's focus on personalized service, competitive pricing, and access to exclusive and leading brands positions it well to deepen relationships with existing clients and attract new business in the retail and corporate sectors.

Digital Engagement Tools Utilizing advanced technological tools such as Microsoft Clarity, Google Tag Manager, and SendGrid, Americana can enhance its digital marketing and customer engagement efforts to identify prospects and optimize outreach strategies.

Market Growth Opportunity Operating in the retail books and printed news industry with a revenue between one and ten million dollars, Americana can explore expanding its product lines or entering new markets, especially by leveraging its strong supplier relationships and multi-sector customer base for sales growth.