Community Banking Strength AmericanWest Bank has a strong focus on serving local small and mid-sized businesses, presenting opportunities to offer tailored commercial banking solutions, treasury management, and small business financing to expand their service portfolio.
Recent Merger Expansion The recent merger with Banner Corp enhances the bank’s regional footprint and customer base, providing a platform for cross-selling of financial products and strategic growth initiatives.
Growth and Revenue Potential With annual revenue estimated between 100 and 250 million dollars and a dedicated team of 51-200 employees, the company exhibits potential for upselling small business and personal banking services to its existing clients.
Competitive Positioning Compared to similar regional banks and credit unions, AmericanWest Bank's community-oriented approach combined with technological enhancements offers a competitive edge to attract both business and individual banking customers.
Technology Adoption Leveraging modern banking technologies, as indicated by their website and recent news, positions AmericanWest Bank to improve customer experience and offer innovative financial services, creating upselling opportunities in digital banking and treasury tools.