Insights

Acquisition momentum Amerifirst has a recent acquisition history via Union Home Mortgage Corp, signaling ongoing consolidation in the mortgage banking space and potential cross-sell of services to merged client bases or integration of tech/tools across platforms.

Cost-structure shifts Past headcount reductions and restructuring imply sensitivity to efficiency drives; opportunities may exist to offer scalable technology, automation, or outsourcing solutions to optimize operations without adding headcount.

Regional exposure With headquarters in Portage, MI and recognition as a top Michigan MSHDA lender, Amerifirst appears to have strong regional ties; sales plays could focus on regional marketing services, local loan programs, or community development initiatives.

Tech footprint Usage of diverse web and analytics tools (Hotjar, Piwik, React, reCAPTCHA, etc.) suggests openness to modern tech stacks; potential for offering digital experience enhancements, analytics, security, and performance optimization services.

Growth signals Historical recognition as a fast-growing private company and leadership hires in capital markets and IT indicate a growth-oriented environment receptive to strategic partnerships, funding platforms, and scalable lending technology.

Amerifirst Tech Stack

Amerifirst uses 8 technology products and services including Hotjar, Section.io, React, and more. Explore Amerifirst's tech stack below.

  • Hotjar
    Analytics
  • Section.io
    Content Delivery Network
  • React
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • reCAPTCHA
    Security
  • Piwik
    System Analytics & Monitoring
  • Twitter
    Widgets

Media & News

Amerifirst's Email Address Formats

Amerifirst uses at least 1 format(s):
Amerifirst Email FormatsExamplePercentage
FLast@amerifirst.comJDoe@amerifirst.com
92%
FirstL@amerifirst.comJohnD@amerifirst.com
4%
First@amerifirst.comJohn@amerifirst.com
2%
First.Last@amerifirst.comJohn.Doe@amerifirst.com
2%

Frequently Asked Questions

What is Amerifirst's official website and social media links?

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Amerifirst's official website is amerifirst.com and has social profiles on LinkedIn.

How much revenue does Amerifirst generate?

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As of July 2026, Amerifirst's annual revenue is estimated to be $25M - $50M.

What is Amerifirst's NAICS code?

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Amerifirst's NAICS code is 52211 - Commercial Banking.

How many employees does Amerifirst have currently?

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As of July 2026, Amerifirst has approximately 59 employees across 1 continents, including North America. Key team members include Payroll Director: K. F.Acct Manager: J. S.Mortgage Loan Processor: S. K.. Explore Amerifirst's employee directory with LeadIQ.

What industry does Amerifirst belong to?

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Amerifirst operates in the Banking industry.

What technology does Amerifirst use?

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Amerifirst's tech stack includes HotjarSection.ioReactRequireJSLinkedInreCAPTCHAPiwikTwitter.

What is Amerifirst's email format?

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Amerifirst's email format typically follows the pattern of FLast@amerifirst.com. Find more Amerifirst email formats with LeadIQ.
Amerifirst logo

Amerifirst

BankingUnited States51-200 Employees

Amerifirst operates in the banking sector as a residential mortgage lender and servicer based in the United States. The company provides mortgage origination and related services to individuals and communities, supporting homebuyers through the lending process and ongoing loan servicing. Its activity centers on helping customers secure financing for home purchases and navigate mortgage-related needs within a competitive market. Amerifirst has a history of growth and recognition within the industry, including rankings among top producing lenders in Michigan and acknowledgment as a fast-growing private company. The firm is headquartered in Portage, Michigan, and has undergone organizational changes through acquisitions, most notably being acquired by Union Home Mortgage in late 2022, with subsequent developments affecting its corporate footprint. The organization has engaged in leadership and strategic hires over the years to bolster its capital markets and information technology functions. Overall, Amerifirst situates itself as a regional player within the broader home mortgage landscape, balancing traditional lending activities with ongoing operations and corporate evolution.

Section iconCompany Overview

NAICS Code
52211 - Commercial Banking
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Amerifirst's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Amerifirst's revenue is estimated to be in the range of $25M - $50M

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