Insights

Strategic Acquisition Growth Amerifirst has experienced significant growth through acquisitions, notably being acquired by Union Home Mortgage in late 2022. This expansion strategy suggests a potential interest in technologies and services that support integration and scalability within the mortgage and banking sectors.

Market Recognition Being recognized as one of the top 5000 fastest-growing private companies and maintaining a strong ranking as a top mortgage lender in Michigan highlights Amerifirst's credibility and growth momentum. These accolades indicate a receptive environment for quality service providers in sales and marketing solutions aiming to enhance their market presence.

Operational Adjustments The reduction of 59 employees in early 2023 suggests recent operational restructuring, possibly creating opportunities for solutions that improve operational efficiency, HR technology, or onboarding processes to support a leaner organizational structure.

Financial Scope With a revenue range of 10 to 25 million dollars, Amerifirst operates in a sizeable market segment, making it a potential target for financial services, data analytics, and technological solutions designed to optimize lending efficiency and customer engagement.

Technological Engagement Utilizing a diverse tech stack including React, Hotjar, and LinkedIn indicates an active investment in digital tools and customer engagement platforms. This presents opportunities for suppliers of customer experience, digital marketing, or data-driven sales technology to support Amerifirst’s growth initiatives.

Amerifirst Tech Stack

Amerifirst uses 8 technology products and services including Hotjar, Section.io, React, and more. Explore Amerifirst's tech stack below.

  • Hotjar
    Analytics
  • Section.io
    Content Delivery Network
  • React
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • reCAPTCHA
    Security
  • Piwik
    System Analytics & Monitoring
  • Google Plus
    Widgets

Media & News

Amerifirst's Email Address Formats

Amerifirst uses at least 1 format(s):
Amerifirst Email FormatsExamplePercentage
FLast@amerifirst.comJDoe@amerifirst.com
92%
FirstL@amerifirst.comJohnD@amerifirst.com
4%
First@amerifirst.comJohn@amerifirst.com
2%
First.Last@amerifirst.comJohn.Doe@amerifirst.com
2%

Frequently Asked Questions

Where is Amerifirst's headquarters located?

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Amerifirst's main headquarters is located at United States. The company has employees across 1 continents, including North America.

What is Amerifirst's official website and social media links?

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Amerifirst's official website is amerifirst.com and has social profiles on LinkedIn.

What is Amerifirst's NAICS code?

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Amerifirst's NAICS code is 52211 - Commercial Banking.

How many employees does Amerifirst have currently?

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As of May 2026, Amerifirst has approximately 59 employees across 1 continents, including North America. Key team members include Payroll Director: K. F.Acct Manager: J. S.Mortgage Loan Processor: S. K.. Explore Amerifirst's employee directory with LeadIQ.

What industry does Amerifirst belong to?

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Amerifirst operates in the Banking industry.

What technology does Amerifirst use?

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Amerifirst's tech stack includes HotjarSection.ioReactRequireJSLinkedInreCAPTCHAPiwikGoogle Plus.

What is Amerifirst's email format?

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Amerifirst's email format typically follows the pattern of FLast@amerifirst.com. Find more Amerifirst email formats with LeadIQ.
Amerifirst logo

Amerifirst

BankingUnited States51-200 Employees

Amerifirst operates in the banking sector as a residential mortgage lender and servicer based in the United States. The company provides mortgage origination and related services to individuals and communities, supporting homebuyers through the lending process and ongoing loan servicing. Its activity centers on helping customers secure financing for home purchases and navigate mortgage-related needs within a competitive market. Amerifirst has a history of growth and recognition within the industry, including rankings among top producing lenders in Michigan and acknowledgment as a fast-growing private company. The firm is headquartered in Portage, Michigan, and has undergone organizational changes through acquisitions, most notably being acquired by Union Home Mortgage in late 2022, with subsequent developments affecting its corporate footprint. The organization has engaged in leadership and strategic hires over the years to bolster its capital markets and information technology functions. Overall, Amerifirst situates itself as a regional player within the broader home mortgage landscape, balancing traditional lending activities with ongoing operations and corporate evolution.

Section iconCompany Overview

Headquarters
United States
NAICS Code
52211 - Commercial Banking
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Amerifirst's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Amerifirst's revenue is estimated to be in the range of $10M$25M

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