Insights

Acquisition backdrop Amerifirst was acquired by Union Home Mortgage in December 2022, implying potential integration activity, migrated platforms, or vendor consolidation opportunities that a sales team could address with post-acquisition support or modernization solutions.

Staffing changes There was a notable headcount reduction of 59 employees in February 2023, signaling potential cost optimization needs, process automation opportunities, or changes in service levels where scalable technology and outsourcing partners could assist.

Growth heritage Historically recognized among top 5000 fastest-growing private companies and top regional MSHDA lenders, Amerifirst demonstrates growth discipline and strong originations, suggesting upside for analytics, marketing automation, and scalable lending technology solutions.

Tech footprint Current tech stack includes analytics and engagement tools (Hotjar, Piwik), marketing platforms, and security/reputation components (reCAPTCHA, Section.io). Potential fit for conversion optimization, data privacy, and performance optimization offerings.

Leadership shifts Key leadership hires in information technology and capital markets in 2021–2022 indicate ongoing modernization and strategic pivots; this presents opportunities to engage on enterprise software, data integration, and risk/compliance solutions aligned with evolving governance.

Similar companies to Amerifirst

Amerifirst Tech Stack

Amerifirst uses 8 technology products and services including Hotjar, Section.io, RequireJS, and more. Explore Amerifirst's tech stack below.

  • Analytics
  • Section.io
    Content Delivery Network
  • RequireJS
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • reCAPTCHA
    Security
  • System Analytics & Monitoring
  • Google Plus
    Widgets
  • Twitter
    Widgets

Media & News

Amerifirst's Email Address Formats

Amerifirst uses at least 4 email formats:
Amerifirst Email FormatsExamplePercentage
FLast@amerifirst.comJDoe@amerifirst.com
92%
FirstL@amerifirst.comJohnD@amerifirst.com
4%
First@amerifirst.comJohn@amerifirst.com
2%
First.Last@amerifirst.comJohn.Doe@amerifirst.com
2%

Frequently Asked Questions

What is Amerifirst's official website and social media links?

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Amerifirst's official website is amerifirst.com and has social profiles on LinkedIn.

How much revenue does Amerifirst generate?

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As of October 2026, Amerifirst's annual revenue is estimated to be $25M - $50M.

What is Amerifirst's NAICS code?

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Amerifirst's NAICS code is 52211 - Commercial Banking.

How many employees does Amerifirst have currently?

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As of October 2026, Amerifirst has approximately 55 employees across 1 continents, including North America. Key team members include Collection And Foreclosure: A. K. Explore Amerifirst's employee directory with LeadIQ.

What industry does Amerifirst belong to?

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Amerifirst operates in the Banking industry.

What technology does Amerifirst use?

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Amerifirst's tech stack includes Hotjar, Section.io, RequireJS, LinkedIn, reCAPTCHA, Piwik, Google Plus and Twitter.

What is Amerifirst's email format?

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Amerifirst's email format typically follows the pattern of FLast@amerifirst.com. Find more Amerifirst email formats with LeadIQ.
Amerifirst logo

Amerifirst

BankingUnited States51-200 Employees

Amerifirst operates in the banking sector as a residential mortgage lender and servicer based in the United States. The company provides mortgage origination and related services to individuals and communities, supporting homebuyers through the lending process and ongoing loan servicing. Its activity centers on helping customers secure financing for home purchases and navigate mortgage-related needs within a competitive market. Amerifirst has a history of growth and recognition within the industry, including rankings among top producing lenders in Michigan and acknowledgment as a fast-growing private company. The firm is headquartered in Portage, Michigan, and has undergone organizational changes through acquisitions, most notably being acquired by Union Home Mortgage in late 2022, with subsequent developments affecting its corporate footprint. The organization has engaged in leadership and strategic hires over the years to bolster its capital markets and information technology functions. Overall, Amerifirst situates itself as a regional player within the broader home mortgage landscape, balancing traditional lending activities with ongoing operations and corporate evolution.

Section iconCompany Overview

NAICS Code
52211 - Commercial Banking
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Amerifirst's revenue is estimated to be in the range of $25M - $50M

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