Recent Partnerships Ameritas has recently partnered with organizations like Saltdogs, Husker Athletics, and Pontera Solutions Inc., indicating a focus on collaboration and expanding its network. These partnerships present potential sales opportunities through leveraging mutual connections and shared clientele.

Product Expansion The launch of new initiatives like the A Pooled Employer Plan for nonprofit organizations showcases Ameritas' commitment to innovation and diversification of its product offerings. Sales development representatives can explore opportunities to introduce these new products to potential clients in the nonprofit sector.

Strategic Investments Ameritas has made strategic investments in companies like Biomea Fusion, FTAI Infrastructure, and Ethan Allen Interiors, signaling a focus on growth and portfolio expansion. These investments can open avenues for sales by offering financial services to the invested companies and their affiliates.

Key Personnel Hires The appointment of Orlando Cruz as the senior vice president for retirement plans demonstrates Ameritas' emphasis on talent acquisition and expertise in the financial services sector. Leveraging the experience and network of key personnel like Orlando Cruz can enhance sales strategies and client acquisition.

Competitive Positioning By benchmarking against similar companies like Blue Cross Blue Shield, Lincoln Financial, and Principal Financial Group, business development professionals can identify competitive advantages and position Ameritas as a preferred choice for potential clients. Highlighting Ameritas' strengths in employee benefits and financial services can drive sales growth.