Veteran Women-Owned Target government and corporate contracts that favor veteran-founded and women-owned businesses; emphasize reliability, quality, and American-made manufacturing to align with procurement criteria.

Waterproofing Solutions Position Ames as a single-source supplier for comprehensive waterproofing needs across residential and commercial facilities, from roofs to basements, bathrooms to patios, enabling cross-selling of multiple coatings and sealants.

New Product Rollout Leverage launches like Ames Premium Roof Armor and Capstone Granite coatings to create opportunities in contractor channels, facility maintenance programs, and DIY markets seeking premium, tested solutions.

Industry Recognition Highlight recent awards and certifications to build credibility with distributors, retailers, and end customers; use accolades in sales pitches to differentiate from competitors.

Global Yet Local Offer scalable, American-made products with ISO 9000 quality that appeal to both national distributors and local contractors; emphasize consistent performance regardless of product tier to support upsell and long-term partnerships.