Global standards Leverage Orion’s strong backing by Magnetrol International to position MLIs as a proven, high-reliability solution for critical level measurement across industries seeking established brand credibility and traceable quality.

Customizable offerings Explore cross-selling opportunities by highlighting Orion’s ability to tailor MLIs with special designs, materials, dimensions, and accessories to meet unique process requirements in sectors with complex or harsh environments.

Industry fit Target process industries with demanding level control needs and a preference for robust, mechanical-based sensing technology, such as chemical, refining, oil & gas, and power generation, where MLIs provide durability and visibility.

Mid-market emphasis Position Orion as a scalable solution for mid-market manufacturers, leveraging the company’s revenue range and mid-size employee base to offer competitive, high-value MLIs without the complexity of mega-cap suppliers.

Digital engagement Utilize Orion’s tech stack and digital channels (Drupal site, marketing automation, analytics) to nurture prospects with technical content, case studies, and tailored demonstrations that showcase MLI performance in real-world conditions.