Niche Market Focus Amethyst Group specializes in spiritual and metaphysical products, including books, jewelry, crystals, and collectibles, presenting a unique opportunity to target niche customer segments interested in alternative wellness, spiritual growth, and specialized collectibles.

Expanding Product Range With recent additions such as children's books, teen apparel, accessories, and electronics, there are opportunities to cross-sell and upsell to existing customers, as well as to develop targeted marketing campaigns for these new categories.

Strong Customer Care The company's emphasis on exceptional customer service and relationship building indicates potential for offering tailored customer engagement solutions, loyalty programs, or CRM enhancements to further improve buyer retention and satisfaction.

Tech Stack Utilization Using advanced technologies like Grafana, Docker, and Adobe Marketing Cloud, Amethyst Group could benefit from integrations that improve data analytics, personalized marketing, and operational efficiency, opening avenues for technology-driven sales solutions.

E-commerce Growth Potential Operating on large platforms like eBay and Amazon, and being involved in recent strategic partnerships and acquisitions by eBay, present opportunities to provide e-commerce optimization tools, marketplace management services, or digital marketing strategies to enhance online sales performance.