Small IT team Target the company as a lean IT services firm with potential needs for scalable cloud and collaboration tools, given its small headcount and reliance on basic tech stack (Cloudflare and Google Workspace).

Security-first optics Leverage their Cloudflare usage to present security and performance optimization services, including DNS protection, DDoS mitigation, and web application firewall enhancements.

Geographic focus Capitalize on Minneapolis, MN presence by offering local or remote IT consulting, managed services, and regional support to reduce latency and improve response times.

Growth potential Position as a growth partner for a near-unicorn trajectory by offering scalable IT managed services, cloud optimization, and modern collaboration tooling as revenue grows toward the <$1M range.

Competitive parity Differentiate with affordable, personalized IT services in contrast to large hospitality-adjacent peers listed in the market, emphasizing flexible engagement models and rapid ROI.