AMP - Analytic Marketing Partners

Advertising ServicesSouth Carolina, United States2-10 Employees

AMP - Analytic Marketing Partners operates in the advertising services sector, providing data-driven targeting to reduce marketing waste and improve return on investment. The company has developed MicroModeling, a tool that helps identify individuals likely to respond within a larger audience. By analyzing hundreds of data points—demographics, behavior, spatial and socio-economic information, and multiple layers of geography—it supports more precise audience selection.

Based in Greenville, South Carolina, AMP partners with agencies, printers, mailers, and direct clients to implement targeted direct mail and digital advertising. It emphasizes understanding customers at a one-to-one level, offering customer profiling, mapping, and response analysis to gauge marketing performance. Founded in 2011, the team combines extensive data science expertise with practical experience in the advertising landscape.

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