Product Craft Premium handcrafted waffle makers made in cast iron, serving specialty restaurant and hospitality markets that value authentic Belgian waffles. Potential sales focus: high-end cafes, hotel breakfast services, and dessert boutiques seeking durable, artisanal equipment.

Regional Growth Based in Liège and moved to Hannut to improve client service, signaling a commitment to local market presence and after-sales support. Sales opportunity: leverage closer proximity for maintenance contracts, training, and faster parts availability in Belgium and nearby Benelux regions.

Tech Stack Utilizes standard web and analytics tools (Oracle, Google Tag Manager, YouTube) indicating an online presence and digital marketing capability. Sales angle: offer integrated ecommerce or B2B order platforms, digital marketing collaboration, and enhanced online product demonstrations to expand reach.

Financial Scale Revenue in the 100–250 million USD range with a mid-sized employee base, suggesting capacity for larger procurement deals and multi-unit hospitality deployments. Opportunity: target restaurant chains, hotels, and catering services needing scalable equipment fleets.

Market Position Specialization in Liege and Brussels waffles with a niche, artisanal positioning in the retail equipment space. Sales approach: position as a premium vendor for high-volume waffle production, offer training, after-sales service, and potential co-branding with culinary institutes or event venues.