Insights

Growing Amplify Snack Brands is experiencing rapid growth driven by its focus on the 'better-for-you' snack segment, making it a promising partner for natural and health-conscious retail channels seeking high-quality snack products.

Premium Portfolio With a strong portfolio including SkinnyPop, Paqui, and Pirate's Booty, the company offers diverse snack options that appeal to health-aware consumers, presenting opportunities for expanding product lines or private label collaborations.

Recent Launches The company's recent product launches like the Paqui One Chip Challenge and Krakatoa Hot Chips demonstrate its innovative approach, providing avenues to introduce new, trendy, and conversation-starting snack items to the market.

Market Expansion Amplify's presence across multiple distribution channels in the US and its plans for new product releases position it well for partnership opportunities in both retail and direct-to-consumer markets, particularly within health-focused and specialty stores.

Support Needs Given its growth trajectory and innovative product pipeline, Amplify may benefit from additional supply chain, marketing, or packaging support, creating opportunities to provide solutions that enhance product visibility and distribution efficiency.

Similar companies to Amplify Snack Brands

Amplify Snack Brands Tech Stack

Amplify Snack Brands uses 8 technology products and services including AutoCAD, Facts, Microsoft 365, and more. Explore Amplify Snack Brands's tech stack below.

AutoCAD
Cad & Graphics
Facts
Education Management
Microsoft 365
Email
AMP
Javascript Frameworks
Blue Yonder
Marketing
Cisco
Network Hardware
Redline
Security Information And Event Management
Adobe Creative Suite
Visualisation Software

Media & News

Amplify Snack Brands's Email Address Formats

Amplify Snack Brands uses at least 2 format(s):

Amplify Snack Brands Email Formats	Example	Percentage
FLast@amplifysnacks.com	JDoe@amplifysnacks.com	93%
Last@amplifysnacks.com	Doe@amplifysnacks.com	7%
First.Last@amplifysnackbrands.com	John.Doe@amplifysnackbrands.com	50%
First.Last@amplifysnackbrands.com	John.Doe@amplifysnackbrands.com	50%

Frequently Asked Questions

Where is Amplify Snack Brands's headquarters located?

Amplify Snack Brands's main headquarters is located at 500 W 5th St, 900 Austin, TX 78701, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Amplify Snack Brands's phone number?

You can contact Amplify Snack Brands's main corporate office by phone at

+1-512-600-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Amplify Snack Brands's stock symbol?

Amplify Snack Brands is a publicly traded company; the company's stock symbol is BETR1.

What is Amplify Snack Brands's official website and social media links?

Amplify Snack Brands's official website is amplifysnackbrands.com and has social profiles on LinkedIn Crunchbase.

What is Amplify Snack Brands's NAICS code?

Amplify Snack Brands's NAICS code is 31-33 - Manufacturing.

How many employees does Amplify Snack Brands have currently?

As of October 2025, Amplify Snack Brands has approximately 51 employees across 4 continents, including North AmericaAsiaEurope. Key team members include VP Of Sales: M. P.Vice President Of Operations: R. P.Head Of Human Resources/Business Operations: C. M.. Explore Amplify Snack Brands's employee directory with LeadIQ.

What industry does Amplify Snack Brands belong to?

Amplify Snack Brands operates in the Manufacturing industry.

What technology does Amplify Snack Brands use?

Amplify Snack Brands's tech stack includes AutoCADFactsMicrosoft 365AMPBlue YonderCiscoRedlineAdobe Creative Suite.

What is Amplify Snack Brands's email format?

Amplify Snack Brands's email format typically follows the pattern of FLast@amplifysnacks.com. Find more Amplify Snack Brands email formats with LeadIQ.

When was Amplify Snack Brands founded?

Amplify Snack Brands was founded in 2014.

Amplify Snack Brands

Q: How many employees does Amplify Snack Brands have currently?

Amplify Snack Brands has approximately 51 employees.

Q: What technology does Amplify Snack Brands use?

Amplify Snack Brands's tech stack includes MineralTree, SPS Commerce, Twitter, Alteryx, Specright.

ManufacturingUnited States51-200 Employees

Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. 

The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. 


In addition to SkinnyPop, our other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise!