What is Amplify Snack Brands's NAICS code?

Amplify Snack Brands's NAICS code is 31-33 (Manufacturing).

Insights

Growing 'Better-for-You' Market Amplify Snack Brands specializes in clean, allergen-free, non-GMO snack products like SkinnyPop, positioning itself strongly in the rapidly expanding health-conscious snack segment. This indicates opportunities to partner with retailers seeking to enhance their BFY product offerings.

Product Innovation and Diversification Recent product launches such as Krakatoa Hot Chips and the Paqui One Chip Challenge demonstrate the company's commitment to innovation and bold marketing campaigns, creating potential sales avenues through novelty and limited-edition products that appeal to adventurous consumers.

Leveraging Hershey Ownership As part of Hershey, Amplify SNack Brands benefits from extensive distribution channels and marketing resources, offering sales partners access to a broader retail footprint and promotional support for expanding product reach.

Market Expansion Opportunities With an active presence across diverse food distribution channels in the US and recent product launches aimed at capturing niche markets, there are significant opportunities to expand into new retail outlets, convenience stores, and specialty food stores focused on health-conscious consumers.

Technology and Data Utilization The company's use of technology such as Blue Yonder and advanced design tools suggests a focus on supply chain efficiency and product development, presenting prospects for partners who can offer complementary tech solutions to optimize logistics and inventory management in retail partnerships.

Similar companies to Amplify Snack Brands

Amplify Snack Brands Tech Stack

Amplify Snack Brands uses 8 technology products and services including AutoCAD, Microsoft PowerPoint, Microsoft 365, and more. Explore Amplify Snack Brands's tech stack below.

AutoCAD
Cad & Graphics
Microsoft PowerPoint
Editors
Microsoft 365
Email
Siemens
IT
Blue Yonder
Marketing
Microsoft Word
Office Suites
Smartsheet
Project Management
YouTube
Video Players

Media & News

Amplify Snack Brands's Email Address Formats

Amplify Snack Brands uses at least 2 format(s):

Amplify Snack Brands Email Formats	Example	Percentage
First.Last@amplifysnackbrands.com	John.Doe@amplifysnackbrands.com	100%
FLast@amplifysnacks.com	JDoe@amplifysnacks.com	93%
Last@amplifysnacks.com	Doe@amplifysnacks.com	7%

Frequently Asked Questions

Where is Amplify Snack Brands's headquarters located?

Amplify Snack Brands's main headquarters is located at 500 West 5th Street 900 Austin, Texas 78701 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Amplify Snack Brands's phone number?

You can contact Amplify Snack Brands's main corporate office by phone at

+1-512-600-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Amplify Snack Brands's stock symbol?

Amplify Snack Brands is a publicly traded company; the company's stock symbol is BETR1.

What is Amplify Snack Brands's official website and social media links?

Amplify Snack Brands's official website is amplifysnackbrands.com and has social profiles on LinkedIn Crunchbase.

What is Amplify Snack Brands's SIC code NAICS code?

Amplify Snack Brands's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Amplify Snack Brands have currently?

As of May 2026, Amplify Snack Brands has approximately 17 employees across 4 continents, including North AmericaAsiaEurope. Key team members include VP Of Sales: M. P.Vice President Of Operations: R. P.Head Of Human Resources/Business Operations: C. M.. Explore Amplify Snack Brands's employee directory with LeadIQ.

What industry does Amplify Snack Brands belong to?

Amplify Snack Brands operates in the Manufacturing industry.

What technology does Amplify Snack Brands use?

Amplify Snack Brands's tech stack includes AutoCADMicrosoft PowerPointMicrosoft 365SiemensBlue YonderMicrosoft WordSmartsheetYouTube.

What is Amplify Snack Brands's email format?

Amplify Snack Brands's email format typically follows the pattern of First.Last@amplifysnackbrands.com. Find more Amplify Snack Brands email formats with LeadIQ.

When was Amplify Snack Brands founded?

Amplify Snack Brands was founded in 2014.

Amplify Snack Brands

Q: How many employees does Amplify Snack Brands have currently?

Amplify Snack Brands has approximately 17 employees.

Q: What technology does Amplify Snack Brands use?

Amplify Snack Brands's tech stack includes EyeQuestion, Microsoft Visio, Siemens, IBM, Tableau.

ManufacturingTexas, United States11-50 Employees

Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. 

The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. 


In addition to SkinnyPop, our other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise!