Growing 'Better-for-You' Market Amplify Snack Brands operates within the expanding health-conscious snack segment, led by its flagship SkinnyPop brand. Targeting consumers seeking clean, GMO-free, allergen-free options presents significant cross-selling opportunities with other health-focused snack brands and emerging BFY products.

Strong Product Innovation The company's consistent launch of new spicy and limited-edition snacks like Krakatoa Hot Chips and the Paqui One Chip Challenge indicates a focus on innovative, bold products that appeal to younger and adventurous consumers. This approach opens avenues for partnerships or co-branded limited-release campaigns.

Expanding Distribution Channels With a loyal customer base across diverse food distribution channels in the US, there is potential to expand into new retail sectors such as convenience stores, e-commerce platforms, and international markets, leveraging trends toward healthy snacking.

Alignment with Major Retailers Given Hershey's backing and Amplify’s product positioning, there are opportunities to deepen market penetration by forming collaborations with large retail chains seeking healthier snack alternatives, especially in the natural, organic, and specialty food sections.

Leveraging Sustainability Advocacy Amplify’s emphasis on using simple, non-GMO, allergen-free ingredients aligns with growing consumer demand for transparency and sustainability. Sales efforts can emphasize these attributes to resonate with environmentally conscious buyers and retailers focusing on clean-label products.