Insights

Brand Expansion Amplify Snack Brands has successfully expanded its product portfolio by launching new snack products like Paqui One Chip Challenge and Krakatoa Hot Chips. This presents a sales opportunity to cross-promote and upsell these new offerings to existing customers and attract potential new customers seeking innovative snack options.

Acquisition Impact Following its acquisition by Hershey, Amplify Snack Brands has gained more resources and reach within the market. Sales representatives can leverage this acquisition story to position the brand as part of a larger trusted corporation, potentially opening doors to new distribution channels and partnerships.

Trade Secrets Dispute The reported trade secrets dispute involving Amplify Snack Brands under Hershey's ownership presents a unique talking point for sales engagements. By addressing concerns around brand integrity, sales teams can build trust with customers and emphasize the company's commitment to ethical business practices.

Global Expansion With successful launches like Tyrrells Stateside, Amplify Snack Brands has shown an interest in global expansion. Sales development representatives can explore international sales opportunities by leveraging the company's experience in entering new markets and adapting products to cater to diverse consumer preferences.

Innovation and Sustainability Amplify Snack Brands' focus on producing 'better-for-you' snacks with simple, clean ingredients resonates with the growing consumer trend towards healthier food choices. Sales professionals can capitalize on this sustainability focus by emphasizing the company's commitment to quality and ingredient transparency to attract health-conscious consumers.

Similar companies to Amplify Snack Brands

Amplify Snack Brands Tech Stack

Amplify Snack Brands uses 8 technology products and services including Blackline, jQuery, Blue Yonder, and more. Explore Amplify Snack Brands's tech stack below.

Blackline
Corporate Performance Management
jQuery
Javascript Libraries
Blue Yonder
Marketing
Microsoft
Miscellaneous
IBM
Miscellaneous
SPS Commerce
Retail Analytics Software
YouTube
Video Players
AddThis
Widgets

Media & News

Amplify Snack Brands's Email Address Formats

Amplify Snack Brands uses at least 2 format(s):

Amplify Snack Brands Email Formats	Example	Percentage
FLast@amplifysnacks.com	JDoe@amplifysnacks.com	94%
Last@amplifysnacks.com	Doe@amplifysnacks.com	6%
First.Last@amplifysnackbrands.com	John.Doe@amplifysnackbrands.com	50%
First.Last@amplifysnackbrands.com	John.Doe@amplifysnackbrands.com	50%

Frequently Asked Questions

Where is Amplify Snack Brands's headquarters located?

Amplify Snack Brands's main headquarters is located at 500 W 5th St 900 Austin, TX 78701 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Amplify Snack Brands's phone number?

You can contact Amplify Snack Brands's main corporate office by phone at

+1-512-600-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Amplify Snack Brands's stock symbol?

Amplify Snack Brands is a publicly traded company; the company's stock symbol is BETR1.

What is Amplify Snack Brands's official website and social media links?

Amplify Snack Brands's official website is amplifysnackbrands.com and has social profiles on LinkedIn.

How much revenue does Amplify Snack Brands generate?

As of July 2024, Amplify Snack Brands's annual revenue reached $35M.

How many employees does Amplify Snack Brands have currently?

As of July 2024, Amplify Snack Brands has approximately 51 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Sales, Grocery Channel: J. S.VP Of Sales: M. P.Vice President Of Operations: R. P.. Explore Amplify Snack Brands's employee directory with LeadIQ.

What industry does Amplify Snack Brands belong to?

Amplify Snack Brands operates in the Manufacturing industry.

What technology does Amplify Snack Brands use?

Amplify Snack Brands's tech stack includes BlacklinejQueryBlue YonderMicrosoftIBMSPS CommerceYouTubeAddThis.

What is Amplify Snack Brands's email format?

Amplify Snack Brands's email format typically follows the pattern of . Find more Amplify Snack Brands email formats with LeadIQ.

When was Amplify Snack Brands founded?

Amplify Snack Brands was founded in 2014.

Amplify Snack Brands

ManufacturingTexas, United States51-200 Employees

Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. 

The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. 


In addition to SkinnyPop, our other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise!