Insights

Expanding product line Amplify Snack Brands has been consistently expanding its product line with launches like Paqui One Chip Challenge and Krakatoa Hot Chips, creating sales opportunities for retailers looking to offer innovative and trending snack options to their customers.

Acquisition by Hershey Hershey's acquisition of Amplify Snack Brands for $1.6 billion signifies the company's strategic value and growth potential. Leveraging Hershey's brand power can open doors for increased distribution channels and sales growth for Amplify's product portfolio.

Partnership opportunities With a strong anchor brand like SkinnyPop and a focus on 'better-for-you' snacks, Amplify Snack Brands presents partnership opportunities for retailers aiming to tap into the health-conscious consumer market and drive sales through differentiated product offerings.

Legal protection The legal battle over alleged theft of trade secrets highlights Amplify Snack Brands' commitment to safeguarding its intellectual property. This focus on protecting proprietary information can enhance trust with potential partners and distributors, potentially leading to increased sales partnerships.

Strategic market positioning Amplify Snack Brands' positioning as a manufacturer of guilt-free, simple ingredient snacks positions it well in the growing market trend towards healthier snacking options. Leveraging this trend can help sales teams target health-conscious consumers and drive product sales across various distribution channels.

Amplify Snack Brands Tech Stack

Amplify Snack Brands uses 8 technology products and services including Blackline, AMP, jQuery, and more. Explore Amplify Snack Brands's tech stack below.

  • Blackline
    Corporate Performance Management
  • AMP
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • Google
    Miscellaneous
  • PHP
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Facebook
    Widgets

Media & News

Amplify Snack Brands's Email Address Formats

Amplify Snack Brands uses at least 2 format(s):
Amplify Snack Brands Email FormatsExamplePercentage
FLast@amplifysnacks.comJDoe@amplifysnacks.com
94%
Last@amplifysnacks.comDoe@amplifysnacks.com
6%
First.Last@amplifysnackbrands.comJohn.Doe@amplifysnackbrands.com
50%
First.Last@amplifysnackbrands.comJohn.Doe@amplifysnackbrands.com
50%

Frequently Asked Questions

Where is Amplify Snack Brands's headquarters located?

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Amplify Snack Brands's main headquarters is located at 500 W 5th St 900 Austin, TX 78701 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Amplify Snack Brands's phone number?

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You can contact Amplify Snack Brands's main corporate office by phone at +1-512-600-9893. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Amplify Snack Brands's stock symbol?

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Amplify Snack Brands is a publicly traded company; the company's stock symbol is BETR1.

What is Amplify Snack Brands's official website and social media links?

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Amplify Snack Brands's official website is amplifysnackbrands.com and has social profiles on LinkedIn.

How much revenue does Amplify Snack Brands generate?

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As of July 2024, Amplify Snack Brands's annual revenue reached $35M.

How many employees does Amplify Snack Brands have currently?

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As of July 2024, Amplify Snack Brands has approximately 51 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Sales, Grocery Channel: J. S.Head Of Human Resources/Business Operations: C. M.Vp Of Sales At Amplify Snack Brands: K. K.. Explore Amplify Snack Brands's employee directory with LeadIQ.

What industry does Amplify Snack Brands belong to?

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Amplify Snack Brands operates in the Manufacturing industry.

What technology does Amplify Snack Brands use?

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Amplify Snack Brands's tech stack includes BlacklineAMPjQueryOpen GraphGooglePHPAdobe Creative SuiteFacebook.

What is Amplify Snack Brands's email format?

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Amplify Snack Brands's email format typically follows the pattern of . Find more Amplify Snack Brands email formats with LeadIQ.

When was Amplify Snack Brands founded?

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Amplify Snack Brands was founded in 2014.
Amplify Snack Brands

Amplify Snack Brands

ManufacturingTexas, United States51-200 Employees

Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. 

The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. 


In addition to SkinnyPop, our other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise! 

Section iconCompany Overview

Headquarters
500 W 5th St 900 Austin, TX 78701 US
Phone number
+1-512-600-9893
Stock Symbol
BETR1
Founded
2014
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$50M

    Amplify Snack Brands's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Amplify Snack Brands's revenue is in the range of $10M$50M

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