New service AMS Media Group recently launched AMS Next Gen, a targeted service for advertisers in the Toy and Gaming marketplace, signaling opportunities to cross-sell specialized media strategies to clients in this vertical.

Multi-channel strength With capabilities spanning digital, TV, cinema, OOH, radio, print, social and search, there is potential to position AMS as a one-stop partner for clients seeking integrated, cross-channel campaigns.

Mid-market focus Operating with 51-200 employees and reported revenue in the $10M–$25M range suggests a mid-market footprint ripe for strategic upsell of large-scale media buying and performance-driven services to scale client campaigns.

Tech-enabled A diverse tech stack including iCIMS, WordPress, Shopify, Webflow and analytics tools indicates opportunities to leverage automation, CRM-driven outreach, and data-driven planning to improve campaign efficiency for prospects.

London and Leeds footprint The dual-office presence in London and Leeds positions AMS to engage both national brands and regional advertisers, enabling tailored proposals that address varied market needs and local media opportunities.