What is Initiative's NAICS code?

Initiative's NAICS code is 541613 (Marketing Consulting Services).

Insights

Scale and reach With a revenue base of over $10B and a global footprint across 90+ markets, Initiative presents large-scale opportunities for premium media buys, cross-market campaigns, and tech-enabled measurement partnerships to drive client growth.

Diversity and sustainability Positioned as a media responsibly minded agency within Omnicom, there is potential to offer specialized services around brand safety, inclusive media planning, and sustainability storytelling to attract brands prioritizing ethical advertising and ESG metrics.

Data and tech leverage Current tech stack including Google BigQuery, Microsoft SQL Server, SEMrush and cloud capabilities suggests opportunities to upsell advanced analytics, audience insights, and measurement solutions that optimize ROI for large brand campaigns.

Portfolio expansion With marquee clients spanning sports, consumer, tech, and entertainment (Nike, Volvo, Amazon, Paramount, T-Mobile, etc.), there is room to propose expanded media ownership, addressable TV, programmatic enhancements, and integrated marketing partnerships.

Talent and capabilities A 10,000+ strong global talent network across 90+ markets indicates potential for co-investment programs, training-led sell cycles, and differentiated offerings around cultural relevance and diverse media activation to win new enterprise clients.

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Initiative Tech Stack

Initiative uses 8 technology products and services including Google Ads, LinkedIn Recruiter, Amazon Web Services, and more. Explore Initiative's tech stack below.

Google Ads
Advertising
LinkedIn Recruiter
Applicant Tracking Systems
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
Google BigQuery
Data Warehousing
Microsoft SQL Server
Database
Google Workspace
Email
SEMrush
Marketing Automation

Initiative's Email Address Formats

Initiative uses at least 7 email formats:

Initiative Email Formats	Example	Percentage
First.Last@initiative.com	John.Doe@initiative.com	93%
FirstLast@initiative.com	JohnDoe@initiative.com	4%
Last.First@initiative.com	Doe.John@initiative.com	3%
First.Last@us.initiative.com	John.Doe@us.initiative.com	83%
LastFir@us.initiative.com	DoeJoh@us.initiative.com	6%
F_Last@us.initiative.com	J_Doe@us.initiative.com	6%
FirstLast@us.initiative.com	JohnDoe@us.initiative.com	5%

Frequently Asked Questions

What is Initiative's phone number?

You can contact Initiative's main corporate office by phone at

+1-323-370-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Initiative's stock symbol?

Initiative is a publicly traded company; the company's stock symbol is 5259.T.

What is Initiative's official website and social media links?

Initiative's official website is initiative.com and has social profiles on LinkedIn.

How much revenue does Initiative generate?

As of August 2026, Initiative's annual revenue is estimated to be $10B+.

What is Initiative's SIC code and NAICS code?

Initiative's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Initiative have currently?

As of August 2026, Initiative has approximately 3.2K employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: L. A., Chief Executive Officer: J. M. and Ceo Uk&i: W. S. Explore Initiative's employee directory with LeadIQ.

What industry does Initiative belong to?

Initiative operates in the Advertising Services industry.

What technology does Initiative use?

Initiative's tech stack includes Google Ads, LinkedIn Recruiter, Amazon Web Services, WordPress, Google BigQuery, Microsoft SQL Server, Google Workspace and SEMrush.

What is Initiative's email format?

Initiative's email format typically follows the pattern of First.Last@initiative.com. Find more Initiative email formats with LeadIQ.

When was Initiative founded?

Initiative was founded in 1970.

Initiative

Q: What is Initiative's official website and social media links?

Initiative's official website is initiative.com. Initiative has social profiles on LinkedIn.

Q: How many employees does Initiative have currently?

Initiative has approximately 3.2K employees.

Q: What technology does Initiative use?

Initiative's tech stack includes Cloudflare, SocialBakers, Adobe Creative Suite, Pacvue, Facebook.

Advertising ServicesNew York, United States1001-5000 Employees

Initiative is an advertising services company headquartered in New York, with an address at 100 West 33rd Street, 4th Floor, New York, NY 10017, United States. The firm operates within the Advertising Services industry and has a workforce of between 1,001 and 5,000 employees. It is part of Omnicom Media and emphasizes media-led strategies to support brand growth and shape the brand's consumer experience. Initiative counts Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile among its clients. The company prioritizes media responsibility, including diversity, brand safety, and sustainability, and maintains a website at initiative.com.