CRM Targeting Leverage Salesforce to identify municipal and industrial water treatment buyers and nurture a targeted account based approach focused on reliability, service support, and total cost of ownership.

McNish Synergy As a division of McNish Corporation, explore cross selling and bundled solutions that leverage the broader product portfolio to win larger water infrastructure projects.

Mid market Focus With a lean team and a specialized product line, position Amwell as a responsive supplier for mid market water and wastewater projects, differentiating on faster lead times and flexible service options.

Digital Marketing Current tech stack includes analytics and security tools; expand digital lead generation, optimize website conversions, and improve campaign ROI for municipal and industrial buyers.

Channel Partnerships Large distributors and industry peers present an opportunity to establish partnerships or distributor agreements to broaden reach, supported by CRM insight and a strong service narrative.