Expanding Entertainment Offerings Anakeesta has recently launched new attractions such as the Hellbender Smoky Mountain Coaster and the Astra Lumina night walk, indicating a focus on enhancing guest experiences and attracting thrill-seekers, which presents upselling opportunities for related merchandise, packages, and experiences.

Strategic Location Growth With a new location opening in Sevier County and partnerships with local attractions, there is potential to bundle offerings, cross-promote services, and develop joint marketing initiatives to increase visitor engagement and revenue.

Strong Community and Sustainability Ties Anakeesta’s partnerships with nonprofits like Friends of the Smokies highlight a commitment to environmental preservation, opening opportunities to collaborate on eco-friendly campaigns and branded experiences appealing to environmentally conscious consumers.

Digital Engagement Capacity The use of digital tools such as social media integrations and online marketing platforms enables targeted outreach; leveraging this infrastructure can help tailor promotional efforts, drive ticket sales, and enhance customer loyalty programs.

Focused on Market Trends Recognition as a top adventure theme park and recent investments in new attractions position Anakeesta as a leader in outdoor entertainment, offering opportunities to create premium packages, exclusive memberships, and experience-based advertising to attract high-value visitors.