Specialized Expertise Dr. Kapust’s dual board certification in Orthodontics and Pediatric Dentistry positions the practice as a highly specialized provider, appealing to families seeking comprehensive dental care for children and adolescents, presenting opportunities for targeted marketing of family and pediatric dental products.

Growth Potential With a modest revenue range between one and ten million dollars and a founding team of up to 50 employees, there is clear room for expansion and investment in advanced dental technologies or additional specialties to scale the practice’s services and increase patient volume.

Technology Adoption The practice’s use of modern tech tools such as Google Maps, Vimeo, and HTTP/3 indicates a focus on digital engagement and efficient operations, offering avenues for sales of dental tech solutions, patient communication tools, and online marketing services.

Market Positioning Operating in a competitive landscape with larger dental chains like Heartland Dental and Aspen Dental, this practice can leverage its specialized expertise to differentiate and target niche markets, including pediatric and orthodontic care, through specialized dental equipment and marketing collaborations.

Employee Engagement With a relatively small team, there are opportunities to offer staff training, dental practice management tools, and employee wellness solutions to enhance service quality, improve staff retention, and support practice growth.