Insights

Market Leadership As the largest specialist fishing tackle retailer in the UK with a broad network of 48 physical stores and a strong online presence, Angling Direct presents significant cross-selling opportunities by offering a wide range of fishing products and branded items such as Advanta, appealing to both casual and professional anglers.

Community Engagement The company's emphasis on fostering an angler community through expert in-store coaching, instructional content, and online videos creates opportunities to upsell educational and premium products, as well as foster loyalty through personalized experiences.

Digital Presence With a well-developed e-commerce platform supported by digital tools like Google Analytics and Content Management systems, there is potential for targeted marketing campaigns, personalized product recommendations, and data-driven promotions to increase online conversions.

Recent leadership changes, including the appointment of new executives and a focus on strategic growth, suggest available opportunities to introduce innovative sales initiatives, new partnerships, or expanded product lines to leverage the company's evolving strategic direction. Engaging with the company's management team and aligning product offerings to their growth and community-building initiatives could help position your solutions as integral to their expansion plans.

Financial Growth Potential With revenues estimated between $100 million and $1 billion and a growing store footprint, Angling Direct is positioned for further expansion. This creates prospects for sales of new retail solutions, inventory management systems, or marketing services aimed at supporting their store expansion and online growth strategies.

Similar companies to Angling Direct PLC

Angling Direct PLC Tech Stack

Angling Direct PLC uses 8 technology products and services including Royal Mail, Ometria, jQuery Mobile, and more. Explore Angling Direct PLC's tech stack below.

  • Royal Mail
    Logistics
  • Ometria
    Marketing Automation
  • jQuery Mobile
    Mobile Frameworks
  • New Relic
    Real User Monitoring
  • X-XSS-Protection
    Security
  • Onsen UI
    Software Development
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Angling Direct PLC's Email Address Formats

Angling Direct PLC uses at least 1 format(s):
Angling Direct PLC Email FormatsExamplePercentage
First.Last@anglingdirect.co.ukJohn.Doe@anglingdirect.co.uk
68%
First@anglingdirect.co.ukJohn@anglingdirect.co.uk
21%
FirstLast@anglingdirect.co.ukJohnDoe@anglingdirect.co.uk
9%
First_Last@anglingdirect.co.ukJohn_Doe@anglingdirect.co.uk
2%

Frequently Asked Questions

Where is Angling Direct PLC's headquarters located?

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Angling Direct PLC's main headquarters is located at Wendover Road, Rackheath Industrial Estate Unit 2D Norwich, Norfolk NR13 6LH, GB. The company has employees across 1 continents, including Europe.

What is Angling Direct PLC's official website and social media links?

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Angling Direct PLC's official website is anglingdirect.co.uk and has social profiles on LinkedIn.

What is Angling Direct PLC's NAICS code?

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Angling Direct PLC's NAICS code is 44-45 - Retail Trade.

How many employees does Angling Direct PLC have currently?

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As of October 2025, Angling Direct PLC has approximately 501 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: S. C.Chief Executive Officer: A. T.Chief Operating Officer: C. J.. Explore Angling Direct PLC's employee directory with LeadIQ.

What industry does Angling Direct PLC belong to?

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Angling Direct PLC operates in the Retail industry.

What technology does Angling Direct PLC use?

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Angling Direct PLC's tech stack includes Royal MailOmetriajQuery MobileNew RelicX-XSS-ProtectionOnsen UIX-Content-Type-OptionsGoogle Analytics.

What is Angling Direct PLC's email format?

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Angling Direct PLC's email format typically follows the pattern of First.Last@anglingdirect.co.uk. Find more Angling Direct PLC email formats with LeadIQ.

When was Angling Direct PLC founded?

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Angling Direct PLC was founded in 1997.
Angling Direct PLC

Angling Direct PLC

RetailUnited Kingdom501-1000 Employees

Angling Direct is the largest specialist fishing tackle retailer in the UK. The Company principally sells fishing tackle products and related products through a network of 48 Angling Direct retail stores located in the UK and also online via its own website (www.anglingdirect.co.uk). The Company currently sells a wide range of products, including its own range of products under the ‘Advanta’ brand.
 
The Company places great emphasis on creating a culture of supporting anglers and the future of angling. This is demonstrated by a number of initiatives that the Company has undertaken, including employing in-store qualified angling coaches providing advice and lessons at local angling destinations. The Angling Direct website is developed to not only sell fishing tackle but also to assist anglers catch more fish and feel part of a community. Articles and videos (published by the Company’s online video channel ADTV) are published on the website on a regular basis which offers instruction, advice on new products and reviews of rivers and lakes. All are aimed at increasing the anglers’ enjoyment and success.

Section iconCompany Overview

Headquarters
Wendover Road, Rackheath Industrial Estate Unit 2D Norwich, Norfolk NR13 6LH, GB
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Angling Direct PLC's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Angling Direct PLC's revenue is estimated to be in the range of $10M$25M

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