Insights

Expansive Retail Footprint With over 150 locations across North America, Bass Pro Shops presents numerous opportunities for targeted marketing campaigns, exclusive product launches, and local collaborations to enhance customer engagement and drive in-store traffic.

Diversified Business Model Beyond retail, the company's operations include boat manufacturing, resorts, and conservation attractions, opening avenues for cross-promotional offerings and bundled experiences tailored to outdoor enthusiasts.

Strong Conservation Focus Bass Pro's active conservation initiatives and outdoor lifestyle branding create potential for partnership opportunities with eco-friendly product lines, sponsorships, and community outreach campaigns aligned with sustainability values.

Recent Strategic Expansions Recent acquisitions, like Hobie Cat, along with new store openings and event participations, signal growth and increased market presence, offering prospects for new product integration and co-marketing with outdoor and water sports brands.

Digital Engagement and Innovation The company's investment in a robust tech infrastructure and digital marketing campaigns, including special ads like The Kids Wishbook, suggest opportunities for digital sales initiatives, online product customization, and targeted advertising to enhance e-commerce growth.

Bass Pro Shops Tech Stack

Bass Pro Shops uses 8 technology products and services including SiteSpect, MariaDB, Oracle Commerce, and more. Explore Bass Pro Shops's tech stack below.

  • SiteSpect
    A/B Testing
  • MariaDB
    Database
  • Oracle Commerce
    E-commerce
  • jQuery UI
    Javascript Libraries
  • Python
    Programming Languages
  • Bootstrap
    UI Frameworks
  • VMware
    Virtualisation Software
  • Manhattan Warehouse Management
    Warehouse Management

Media & News

Bass Pro Shops's Email Address Formats

Bass Pro Shops uses at least 1 format(s):
Bass Pro Shops Email FormatsExamplePercentage
FLast@basspro.comJDoe@basspro.com
90%
FirstLast@basspro.comJohnDoe@basspro.com
6%
First.Last@basspro.comJohn.Doe@basspro.com
2%
LastF@basspro.comDoeJ@basspro.com
2%

Frequently Asked Questions

What is Bass Pro Shops's phone number?

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You can contact Bass Pro Shops's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bass Pro Shops's official website and social media links?

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Bass Pro Shops's official website is basspro.com and has social profiles on LinkedInCrunchbase.

How much revenue does Bass Pro Shops generate?

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As of December 2025, Bass Pro Shops's annual revenue is estimated to be $1.6B.

What is Bass Pro Shops's NAICS code?

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Bass Pro Shops's NAICS code is 44-45 - Retail Trade.

How many employees does Bass Pro Shops have currently?

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As of December 2025, Bass Pro Shops has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: A. R.Chief Executive Officer: D. M.Chief Executive Officer: J. K.. Explore Bass Pro Shops's employee directory with LeadIQ.

What industry does Bass Pro Shops belong to?

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Bass Pro Shops operates in the Retail industry.

What technology does Bass Pro Shops use?

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Bass Pro Shops's tech stack includes SiteSpectMariaDBOracle CommercejQuery UIPythonBootstrapVMwareManhattan Warehouse Management.

What is Bass Pro Shops's email format?

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Bass Pro Shops's email format typically follows the pattern of FLast@basspro.com. Find more Bass Pro Shops email formats with LeadIQ.

When was Bass Pro Shops founded?

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Bass Pro Shops was founded in 1972.

Bass Pro Shops

RetailMissouri, United States10001+ Employees

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with  premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.

Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.

Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Bass Pro Shops's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Bass Pro Shops's revenue is estimated to be in the range of $1B$10B

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