Insights

Expanding Retail Presence With new locations opening in Florida and Arkansas and plans to expand further, Bass Pro Shops offers opportunities to introduce new product lines, local marketing collaborations, and customized retail solutions to support their growth and enhance customer engagement.

Focus on Conservation Initiatives Bass Pro Shops' significant investments in conservation efforts and partnerships with organizations like the National Wild Turkey Federation highlight a strong alignment with outdoor and sustainability-focused brands, creating potential for collaborations in eco-friendly products and conservation-focused marketing campaigns.

Technology Integration The company's use of advanced tech tools such as Oracle Commerce, siteSpect, and warehouse management systems indicates a focus on innovative retail technology, presenting opportunities to offer in-store digital solutions, personalized customer experience platforms, and supply chain optimization services.

Customer Loyalty Programs The CLUB program and efforts to connect customers with outdoor experiences suggest a highly engaged customer base that values experiential marketing and loyalty rewards, opening doors for partnerships in exclusive product lines, event sponsorships, and digital engagement platforms.

Community & Education Focus Recent store openings and conservation investments demonstrate an emphasis on community engagement and outdoor education, providing avenues to develop experiential marketing initiatives, sponsored outdoor events, or educational content collaborations that resonate with their customer base.

Bass Pro Shops Tech Stack

Bass Pro Shops uses 8 technology products and services including SiteSpect, MariaDB, Oracle Commerce, and more. Explore Bass Pro Shops's tech stack below.

  • SiteSpect
    A/B Testing
  • MariaDB
    Database
  • Oracle Commerce
    E-commerce
  • jQuery UI
    Javascript Libraries
  • Python
    Programming Languages
  • Bootstrap
    UI Frameworks
  • VMware
    Virtualisation Software
  • Manhattan Warehouse Management
    Warehouse Management

Media & News

Bass Pro Shops's Email Address Formats

Bass Pro Shops uses at least 1 format(s):
Bass Pro Shops Email FormatsExamplePercentage
FLast@basspro.comJDoe@basspro.com
90%
FirstLast@basspro.comJohnDoe@basspro.com
6%
First.Last@basspro.comJohn.Doe@basspro.com
2%
LastF@basspro.comDoeJ@basspro.com
2%

Frequently Asked Questions

Where is Bass Pro Shops's headquarters located?

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Bass Pro Shops's main headquarters is located at 2500 East Kearney Springfield, Missouri 65898 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Bass Pro Shops's phone number?

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You can contact Bass Pro Shops's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bass Pro Shops's official website and social media links?

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Bass Pro Shops's official website is basspro.com and has social profiles on LinkedInCrunchbase.

How much revenue does Bass Pro Shops generate?

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As of April 2026, Bass Pro Shops's annual revenue is estimated to be $1.6B.

What is Bass Pro Shops's SIC code NAICS code?

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Bass Pro Shops's SIC code is 5812 - Eating Places NAICS code is 44-45 - Retail Trade.

How many employees does Bass Pro Shops have currently?

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As of April 2026, Bass Pro Shops has approximately 9.9K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: A. R.Chief Executive Officer: D. M.Chief Executive Officer: J. K.. Explore Bass Pro Shops's employee directory with LeadIQ.

What industry does Bass Pro Shops belong to?

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Bass Pro Shops operates in the Retail industry.

What technology does Bass Pro Shops use?

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Bass Pro Shops's tech stack includes SiteSpectMariaDBOracle CommercejQuery UIPythonBootstrapVMwareManhattan Warehouse Management.

What is Bass Pro Shops's email format?

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Bass Pro Shops's email format typically follows the pattern of FLast@basspro.com. Find more Bass Pro Shops email formats with LeadIQ.

When was Bass Pro Shops founded?

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Bass Pro Shops was founded in 1972.

Bass Pro Shops

RetailMissouri, United States5001-10000 Employees

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with  premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.

Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.

Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Section iconCompany Overview

Headquarters
2500 East Kearney Springfield, Missouri 65898 United States
Phone number
SIC Code
5812 - Eating Places
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Bass Pro Shops's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Bass Pro Shops's revenue is estimated to be in the range of $1B$10B

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