Insights

Strong Market Position Annie's holds the #1 natural and organic market position in four key product lines, including macaroni and cheese, snack crackers, fruit snacks, and graham crackers. This dominance highlights strong brand loyalty and consumer trust, providing opportunities to expand product offerings or introduce new items within these high-demand categories.

Omni-channel Expansion With products available across over 35,000 retail locations in the US and Canada, Annie's has successfully migrated from niche organic markets to mainstream grocery and mass merchandisers. This widespread distribution network presents opportunities to deepen relationships with existing retailers or explore new channels such as online retail and specialty stores.

Consumer Loyalty & Values Annie's brand resonates strongly with health-conscious and socially responsible consumers through its focus on natural ingredients, sustainability, and honest branding. Leveraging this loyal customer base can facilitate targeted marketing campaigns, new product launches, or partnerships aligned with health and sustainability trends.

Innovative Collaborations Recent collaborations, such as partnerships with Fandango for movie-themed packaging and special deals, demonstrate Annie’s willingness to engage in creative marketing initiatives. These partnership opportunities can be expanded to include brand co-ventures, experiential marketing, or limited editions to boost consumer engagement and drive sales.

Growth & Investment Potential With revenues between $50M and $100M and a rapidly growing product line, Annie’s presents an attractive opportunity for strategic investments, product diversification, or expansion into new markets. Its commitment to sustainability and social responsibility further enhances its appeal to contemporary consumers and investors focused on ethical business practices.

Annie's Inc. Tech Stack

Annie's Inc. uses 8 technology products and services including The Trade Desk, Blackline, Font Awesome, and more. Explore Annie's Inc.'s tech stack below.

  • The Trade Desk
    Advertising
  • Blackline
    Corporate Performance Management
  • Font Awesome
    Font Scripts
  • Microsoft Word
    Office Suites
  • Yahoo! DOT
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • AddThis
    Widgets

Annie's Inc.'s Email Address Formats

Annie's Inc. uses at least 2 format(s):
Annie's Inc. Email FormatsExamplePercentage
First_Last@annies-publishing.comJohn_Doe@annies-publishing.com
94%
First.Last@annies-publishing.comJohn.Doe@annies-publishing.com
3%
First_L@annies-publishing.comJohn_D@annies-publishing.com
2%
First@annies-publishing.comJohn@annies-publishing.com
1%
FLast@annies.comJDoe@annies.com
78%
First.Last@annies.comJohn.Doe@annies.com
14%
First@annies.comJohn@annies.com
7%
FirstLast@annies.comJohnDoe@annies.com
1%

Frequently Asked Questions

Where is Annie's Inc.'s headquarters located?

Minus sign iconPlus sign icon
Annie's Inc.'s main headquarters is located at 1610 Fifth Street, Berkeley, CA 94710, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Annie's Inc.'s phone number?

Minus sign iconPlus sign icon
You can contact Annie's Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Annie's Inc.'s stock symbol?

Minus sign iconPlus sign icon
Annie's Inc. is a publicly traded company; the company's stock symbol is BNNY.

What is Annie's Inc.'s official website and social media links?

Minus sign iconPlus sign icon
Annie's Inc.'s official website is annies.com and has social profiles on LinkedIn.

What is Annie's Inc.'s NAICS code?

Minus sign iconPlus sign icon
Annie's Inc.'s NAICS code is 31-33 - Manufacturing.

How many employees does Annie's Inc. have currently?

Minus sign iconPlus sign icon
As of October 2025, Annie's Inc. has approximately 201 employees across 5 continents, including North AmericaEuropeAsia. Key team members include President: P. D.Chef, Part Owner: A. L.Owner: G. A.. Explore Annie's Inc.'s employee directory with LeadIQ.

What industry does Annie's Inc. belong to?

Minus sign iconPlus sign icon
Annie's Inc. operates in the Manufacturing industry.

What technology does Annie's Inc. use?

Minus sign iconPlus sign icon
Annie's Inc.'s tech stack includes The Trade DeskBlacklineFont AwesomeMicrosoft WordYahoo! DOTX-Content-Type-OptionsGoogle AnalyticsAddThis.

What is Annie's Inc.'s email format?

Minus sign iconPlus sign icon
Annie's Inc.'s email format typically follows the pattern of First_Last@annies-publishing.com. Find more Annie's Inc. email formats with LeadIQ.

When was Annie's Inc. founded?

Minus sign iconPlus sign icon
Annie's Inc. was founded in 1989.

Annie's Inc.

ManufacturingUnited States201-500 Employees

Annie’s is a rapidly growing natural and organic food company with a widely recognized brand, offering consumers great-tasting products in large packaged food categories. We sell premium products made from high-quality ingredients at affordable prices. Our products appeal to health-conscious consumers who seek to avoid the artificial flavors, synthetic colors and preservatives used in many conventional packaged foods. According to a leading industry source, we have the #1 natural and organic market position in four product lines: macaroni and cheese, snack crackers, fruit snacks and graham crackers.

Our loyal and growing consumer following has enabled us to migrate from our natural and organic roots to a brand sold across the mainstream grocery, mass merchandiser and natural retailer channels. Today, we offer over 145 products and are present in over 35,000 retail locations in the United States and Canada. 

We are committed to operating in a socially responsible and environmentally sustainable manner, with an open and honest corporate culture. Our mission is to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. 

Our corporate culture embodies these values and, as a result, we enjoy a highly motivated and skilled work force that is committed to our business and our mission. Our colorful, informative and whimsical packaging featuring our iconic mascot, Bernie, the “Rabbit of Approval,” conveys these values. We believe our consumers connect with us because they love our products and relate to our values, resulting in loyal and trusting relationships.

For more information, visit www.Annies.com. You can also follow us on Facebook (www.Facebook.com/annieshomegrown), Instagram (@annieshomegrown), and Twitter (@annieshomegrown).

Section iconCompany Overview

Headquarters
1610 Fifth Street, Berkeley, CA 94710, US
Phone number
Website
annies.com
Stock Symbol
BNNY
NAICS Code
31-33 - Manufacturing
Founded
1989
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Annie's Inc.'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Annie's Inc.'s revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.