Large and Growing Network With over 580 clubs nationwide and a substantial employee base, Anytime Fitness Australia presents a significant market presence that indicates ongoing expansion and consistent customer engagement, offering opportunities for partnerships in technology, equipment, and health services.

Technologically Advanced The company's adoption of diverse digital tools including cloud services, MySQL, and marketing platforms positions it as a forward-thinking organization open to innovative tech solutions to enhance member experience and operational efficiency.

Strong Brand Leadership Recent leadership changes, including the promotion of Simon Thompson to Managing Director, suggest strategic growth plans and potential opportunities for vendors looking to collaborate on brand development, franchise support, and customer engagement initiatives.

Active Campaigns and Partnerships Ongoing marketing efforts such as the 'Find Your Fit' and 'BE FIT FEST' campaigns, along with partnerships with brands like Evolt360 and WeFlex, highlight opportunities for marketing platforms, wellness tech, and accessibility solutions to align with their community-oriented campaigns.

Market Leadership and Recognition Being ranked as the top global fitness franchise and receiving awards enhances the company's visibility and credibility, making it an attractive partner for premium products and innovative health and fitness solutions targeting a broad customer base.