Insights

Strong Customer Trust AO boasts the highest number of 5-star Trustpilot reviews among UK electrical retailers, indicating a highly positive customer reputation. This loyalty presents an opportunity to upsell premium electronics and maintenance services to satisfied consumers who trust the brand.

Expanding Digital Presence With a focus on innovative technology such as React, PWA, and cloud services, AO is positioned as a digitally savvy retailer. This digital infrastructure opens up avenues for targeted marketing campaigns, personalized online offers, and digital service integrations to boost sales.

Sustainability Commitment AO emphasizes environmental responsibility through its green initiatives and MAD days, appealing to eco-conscious consumers. Marketing eco-friendly product lines and promoting energy-efficient appliances could attract a growing segment of sustainable shoppers.

Growth and Reach Having grown significantly over 25 years, AO now serves a sizable customer base with a broad product range. Collaborations with suppliers or installment of exclusive product offerings could enhance market penetration and drive increased revenue.

Market Position and Trends Recent positive financial news and stock upgrades suggest strong industry positioning. Engaging with AO’s digital transformation initiatives and leveraging insights from their recent earnings calls can help tailor solutions aligning with their growth trajectory and operational goals.

ao.com Tech Stack

ao.com uses 8 technology products and services including TikTok, NoSQL, AWS CodeDeploy, and more. Explore ao.com's tech stack below.

  • TikTok
    Audio, Video, Graphics
  • NoSQL
    Database
  • AWS CodeDeploy
    Deployment
  • Modernizr
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Bitbucket
    Source Code Management
  • Google Analytics
    Web Analytics
  • Smash Balloon Instagram Feed
    Web Platform Extensions

ao.com's Email Address Formats

ao.com uses at least 2 format(s):
ao.com Email FormatsExamplePercentage
FirstLast@ao.comJohnDoe@ao.com
55%
First.Last@ao.comJohn.Doe@ao.com
41%
FirLast@ao.comJohDoe@ao.com
2%
FirstL@ao.comJohnD@ao.com
1%
FiLast@ao.comJoDoe@ao.com
1%

Frequently Asked Questions

Where is ao.com's headquarters located?

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ao.com's main headquarters is located at Parklands, Bolton, BL6, GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is ao.com's phone number?

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You can contact ao.com's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ao.com's stock symbol?

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ao.com is a publicly traded company; the company's stock symbol is AOS.

What is ao.com's official website and social media links?

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ao.com's official website is ao-jobs.com and has social profiles on LinkedIn.

What is ao.com's NAICS code?

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ao.com's NAICS code is 44-45 - Retail Trade.

How many employees does ao.com have currently?

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As of October 2025, ao.com has approximately 2.4K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: A. S.Chief Executive Officer: C. M.Chief Executive Officer Sales And Marketing: D. I.. Explore ao.com's employee directory with LeadIQ.

What industry does ao.com belong to?

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ao.com operates in the Retail industry.

What technology does ao.com use?

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ao.com's tech stack includes TikTokNoSQLAWS CodeDeployModernizrMicrosoft AzureBitbucketGoogle AnalyticsSmash Balloon Instagram Feed.

What is ao.com's email format?

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ao.com's email format typically follows the pattern of FirstLast@ao.com. Find more ao.com email formats with LeadIQ.

When was ao.com founded?

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ao.com was founded in 2000.
ao.com

ao.com

RetailUnited Kingdom1001-5000 Employees

When our customers have a smile on their face, we know we’ve done a good job and that’s at the heart of everything we do. It’s safe to say we’ve put lots of smiles on our customers’ faces! We have more 5* Trustpilot reviews than any other UK electrical retailer! Which means we’re rated ‘Excellent’ from over 700k customer reviews! 

We’re known for helping our customers brilliantly in the moments that matter, and that’s all down to our amazing AOers.

AOers are the kind of people you want in life, not just in work. We’re fun, massively driven, we encourage one another, and we do the right thing. We’re always comfortable being our authentic selves and we make sure everyone else feels the same. Our mission is to be the destination for electricals and we’re super focussed on achieving that together. But don’t just take our word for it – our reviews and survey results speak for themselves!

Giving you the right tools to be the best version of yourself so you can drive your career forward, matters. We know everyone learns in their own way, that’s why we have a whole heap of options and support to get you there. If you’re eager and have plenty of drive, you’ll find a whole world of development at your fingertips with us.

To us, doing the right thing is part of who we are. We spread joy to customers, support causes our AOers are passionate about, and we’re green in more ways than one. We offer MAD (Make A Difference) days so every year, AOers can go ‘MAD’ swapping two days at their desk for two days out in the wild doing good.

We’ve grown a lot in the last 25 years from a £1 bet to a big business. Over a drink in a Bolton pub, our CEO John Roberts bet his friend that there was a better way for people to buy electricals online, and since we’ve hit some pretty big milestones! If a £1 bet in the pub between two friends can become the “UKs most trusted electrical retailer”, imagine what else can be achieved when we we’re together!

Section iconCompany Overview

Headquarters
Parklands, Bolton, BL6, GB
Phone number
Stock Symbol
AOS
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    ao.com's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    ao.com's revenue is estimated to be in the range of $100M$250M

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