Strong Market Presence AP Racing’s leadership in high-performance brake and clutch systems across motorsport, automotive OEM, and upgrade markets presents significant sales opportunities for suppliers of automotive components, advanced materials, and aftermarket accessories seeking to align with a reputable and innovative brand.
Recent Collaboration & Innovation Recent partnerships with Lotus and the launch of a dedicated electric vehicle caliper showcase AP Racing’s focus on innovative, cutting-edge products, creating opportunities for technology providers and component suppliers interested in electric vehicle applications and automotive design collaborations.
Expanding Product Lines The launch of a comprehensive product catalog and new product lines such as the caliper designed for EVs indicates a broadening of product offerings, presenting upselling possibilities for complementary parts, maintenance services, and specialized materials tailored to high-performance braking systems.
Active Industry Engagement Participation in major events like Le Mans, WEC, and NASCAR, along with a strong presence in motorsport, signals ongoing exposure to high-end, high-visibility markets, offering partnership and sponsorship opportunities for brands seeking association with top-tier motorsport performance.
Technological Leadership AP Racing’s use of advanced technologies such as Radi-CAL and its focus on electric vehicle components position it as a leader in innovative braking systems, opening doors for advanced material suppliers, electronics integrators, and R&D partners aiming to collaborate on next-generation automotive technologies.