ABB Drives Presence APDS Ltd is the South West and South Wales region’s exclusive ABB Value Provider with a strong track record in selling, installing, and servicing ABB drives and motors. This suggests sales opportunities to expand ABB product uptake, including upgrades and extended service contracts across existing and new customers in industries like metals, water, and mining.

Energy Cost Focus With motors accounting for a large share of industrial energy costs, APDS positions itself to offer energy optimization projects, drive upgrades, and maintenance plans aimed at reducing running costs and improving reliability for clients with high motor usage.

Maintenance & Contracts APDS offers free DRIVECARE for a year with commissioned drives and ongoing maintenance contracts. This creates a compelling upsell opportunity for extended service agreements, training, and performance optimization after initial deployment.

Water & SW Growth Recent expansions include ABB drive upgrades across water sites in South Wales and the South West, indicating a growing footprint in the water sector with cross-sell potential to other critical infrastructure segments and utility projects.

Sustainability & Compliance APDS emphasizes compliant disposal under WEEE and recycling of metals, aligning with sustainability initiatives. This opens conversations around green retrofits, lifecycle management, and regulatory-compliant refresh cycles for clients prioritizing ESG goals.