Expansion Opportunities Apetito UK is actively expanding capacity with a new Kitchen West production facility in Trowbridge and substantial investment (£135M) to scale production across the UK, Northern Europe, and Europe. This signals a growing supplier base and increased capacity to meet higher demand from healthcare, education, and local authorities, presenting cross-sell and national account opportunities.

Care Segment Growth Current focus on schools, hospitals, care homes, and local authorities, along with partnerships in care centre dining, highlights strong demand in institutional meal programs. Sales opportunities exist in expanding contracts with hospitals and care providers, and in selling enhanced nutrition and dietitian-supported menus to new facilities.

Home Delivery Expansion Wiltshire Farm Foods umbrella offers direct-to-consumer home meal delivery, widening reach beyond institutional clients. Potential for upselling convenience bundles, subscription models, and digital marketing partnerships to boost consumer-facing revenue while leveraging existing logistics capabilities.

Tech & Data Enablement Tech stack includes Google Ads, Power Platform, HubSpot, and Firebase, indicating a strong digital marketing and CRM foundation. There is opportunity to leverage data-driven targeting for B2B procurement buyers, optimize account-based marketing, and streamline contract renewal processes with health and care authorities.

Food Innovation Lead Continuous product development including jumbo salmon fingers and nutritionally informed meals positions apetito as a fresh, premium provider. Target expansion into high-protein, portion-controlled menus for hospitals and care homes, and partnerships with suppliers and distributors seeking innovative, nutritious offerings.