APM Monaco
Retail Luxury Goods and JewelryMonaco, Monaco501-1000 Employees
APM Monaco is a retailer of luxury fashion jewelry headquartered in Monaco, operating in the retail luxury goods and jewelry industry. The business traces its origins to 1982 in Monte-Carlo with Ariane and Philippe Prette as key manufacturers, and the APM Monaco brand was launched in 2012 by Philippe Prette and his wife Kika Prette, combining expertise from jewelry and fashion. While rooted in Monaco, the company maintains an operational headquarters in Hong Kong and runs production facilities in China that emphasize environmental responsibility through the use of recycled silver and alloys. The group lists between 501 and 1000 employees, and reports a global workforce of over 2,000. APM Monaco distributes its jewelry in more than 39 countries through over 442 retail points and has pursued international expansion, including openings in Saudi Arabia in 2026 and the United Kingdom in 2025, as well as a 2023 partnership with AS Monaco.