Turnaround leadership New executive leadership and creative direction since 2024 signals a strategic pivot toward refreshed branding and product storytelling. This presents an opening for partnerships around marketing, design collaboration, and turnkey creative services to accelerate sales recovery.

Licensing collaboration Planned partnership with Movado Group for licensing and watch design offers a templated path to expand co-branded product categories. Sales opportunities exist in cross-category licensing, limited editions, and synchronized retail campaigns with compatible accessories.

Creative reinvention Appointment of Vittoria Ceretti as creative director and executive creative leadership changes indicate a focus on younger, trend-aware audiences. This creates opportunities to propose influencer-driven campaigns, rapid collection drops, and digital storefront enhancements to boost impulse purchases.

Operational efficiency Streamlining operations alongside price-mromotion discipline suggests a push toward margin improvement. Proposals could include analytics-driven promotional optimization, demand forecasting, and tech-enabled merchandising solutions to maximize sell-through.

Digital and payments Existing tech stack includes major e-commerce and payment platforms; there is potential to upsell advanced analytics, CRM enhancements, and personalized marketing and checkout experiences to drive share-of-wallet and repeat purchases across digital channels.