Franchise Opportunities Applebee's Neighborhood Grill + Bar is franchised by subsidiaries of Dine Brands Global Inc. This presents an opportunity for expanding the brand through franchise partnerships, allowing for increased presence in new markets and regions.

Community Engagement Applebee's focus on 'Doin' Good in the Neighborhood' through supporting local charities and causes can be leveraged to create community-driven sales initiatives. Partnering with local organizations can drive brand loyalty and increase customer engagement.

Technology Integration Utilizing Applebee's existing tech stack, which includes Amazon Advertising and Bootstrap, can enhance marketing strategies and customer targeting. Leveraging these technologies for personalized promotions and online ordering can boost sales and customer convenience.

Diversified Menu Offerings With a menu that combines simple American fare with classic drinks, Applebee's can capitalize on consumer trends by continuously innovating and expanding their offerings. Introducing new dishes or rotating seasonal menus can attract more customers and drive sales volume.

Differentiation in Casual Dining Amidst competition from similar companies like The Cheesecake Factory and Outback Steakhouse, Applebee's can differentiate itself by emphasizing its focus on family-friendly dining experiences and affordability. Highlighting these unique selling points in marketing campaigns can attract new customers and drive sales growth.