Expanding Menu Offerings Applebee's recent launch of new menu items such as Crispy Pickle Fries and Ultimate Trio sampler indicates a focus on menu innovation, presenting opportunities to offer digital ordering, marketing solutions, or loyalty programs that highlight new dish promotions.

Growth in Digital Marketing With the hiring of a new Chief Marketing Officer and ongoing digital campaigns, Applebee's is investing in enhanced digital and social media outreach, creating potential for collaborations in advertising technology, customer engagement platforms, or analytics services to optimize campaign performance.

Franchise Expansion As Applebee's operates through local franchisees owned by subsidiaries of Dine Brands, there's potential to provide franchise-focused solutions such as franchisee marketing systems, operational support tools, or training platforms to strengthen individual restaurant performance.

Sustainability & Community Engagement Applebee's emphasis on community investment and local charity support suggests opportunities for partnerships involving community outreach initiatives, sustainable sourcing, or digital programs that amplify their community and CSR efforts.

Market Position & Revenue With annual revenues estimated between one and ten billion dollars and a large employee base, Applebee's presents a sizable spending capacity for integrated solutions across marketing, operations, and customer experience enhancements tailored to the casual dining industry.