Traveler Loyalty Applebee's recently partnered with Wyndham Rewards to enable Applebee's To Go orders delivered to participating hotels via the Wyndham app. This creates B2B sales opportunities to onboard more hotel brands and travel partners, enabling co branded loyalty experiences and travel centric promotions that drive incremental orders from travelers and hotel guests. Propose packaged promotions, loyalty point integrations, and a streamlined onboarding process for new hospitality partners.

Branding Expansion The joint IHOP Applebee's location in Los Angeles indicates potential for co branding strategies with complementary brands and high traffic venues. There are opportunities to pursue similar joint venture or convenience format concepts in other markets, supported by franchise operators with local market knowledge. Sales approach: develop co branding packages, site selection guidance, shared marketing budgets, and cross promotional events to boost foot traffic.

Franchise Growth As a franchised brand with local operator ownership, Applebee's presents a path to growth through franchise enablement services. There is room to offer local marketing partnerships, supplier deals, and team member development initiatives that help franchisees improve performance and retention. Propose a franchise growth bundle including co op advertising, procurement programs, and onboarding support for new markets.

Digital Delivery Applebee's emphasis on delivery and digital marketing, plus a tech stack footprint, creates opportunities to provide digital marketing and delivery optimization services across the network. Propose managed services for app loyalty integration, privacy compliance and cross channel attribution, plus partnerships with travel hospitality apps to expand ordering channels and drive incremental revenue.

CSR Partnerships Applebee's strong focus on community impact and charitable initiatives offers CSR and sponsorship opportunities that can be monetized through national campaigns and local partnerships. Propose cause marketing packages for local charities, school partnerships, and brand sponsorships that align with franchise markets and airports and hotels to boost traffic and loyalty.