Appliances Online

Appliances Online Employee Directory

RetailNew South Wales, Australia201-500 Employees

John Winning was working in his family's century-old bricks and mortar retail business, Winning Appliances, when he saw the growth opportunity to sell whitegoods online. Despite John's enthusiasm for appliances, his family did not believe online retail could be successful, and in 2005 at just 21 years of age, John set out with a $50,000 business loan and founded a stand-alone online retail business.
Appliances Online catered to a growing market of Australians looking for an efficient, streamlined shopping experience that's affordable, convenient and hassle-free. Although the site initially catered to time-poor consumers looking for a replacement item in the Sydney area, the business'​ customer base has evolved to include builders, real estate property managers and renovators from all across Australia.
Expansion has occurred at every level of the business. 

Appliances Online now employs over 250 people and operates nationally via its own trucks and centralised warehouses in NSW, VIC, QLD, SA, WA, NT and satellite warehouses in Heatherbrae and Canberra.
Appliances Online’s investment in customer service, technology and logistics has allowed for complete end-to-end service. Something which has been recognised and awarded nationally and internationally, when Appliances Online was awarded with Best Customers Service by the World Retail Awards in 2014. Providing exceptional customer service has been the driving force behind the success and rapid growth of the online retailer, which is now arguably one of Australia's most successful online start-ups.

Appliances Online Global Highlights



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  • Australia
  • New Zealand


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  • United Kingdom Of Great Britain And Northern Ireland
  • Malta

North America

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  • United States Of America


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  • India
  • United Arab Emirates

Appliances Online's Leadership

Contact profiles from Appliances Online

Contact Info
Last Update

Frequently Asked Questions

What is Appliances Online known for?

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Appliances Online was founded in 2005 operates in the Retail industry. The company's main headquarters is located in Sydney, NSW 2017 AU. Explore Appliances Online's company overview page for more information.

What is Appliances Online's most common email format?

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Appliances Online employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Appliances Online email formats with LeadIQ.

How many employees does Appliances Online have currently?

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Appliances Online has approximately 44 employees as of March 2024. These team members are located across 4 continents, including OceaniaEuropeNorth America.

Who are Appliances Online's key employees and leadership?

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As of March 2024, Appliances Online's key employees include:

  • Head Of Customer Support And Content: H. B.
  • Head Of Marketing: L. N.
  • Head Of Fp&a And Commercial: N. K.
  • General Manager: J. B.
  • Managing Director: K. L.

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