Technology Leadership Applied Media Technologies Corporation (AMTC) has a strong technology focus, being an innovator in marketing applications with a history of introducing cutting-edge solutions like the first CD and web-based on-hold messaging systems. This showcases a potential opportunity to target tech-savvy clients looking for advanced audio marketing solutions.

Industry Diversification AMTC expanded its services beyond telephone on-hold messaging into the business background music arena through a partnership with Sirius Satellite Radio. This diversification presents a sales opportunity to offer comprehensive audio solutions to businesses looking for both messaging and music services.

Retail Expansion With AMTC leveraging its 'on hold' messaging expertise to become a leading provider of retail in-store messaging, there is a clear sales potential in targeting retail businesses seeking customized audio solutions for enhancing customer experience in physical stores.

Competitive Positioning Despite competition from well-known players like iHeartMedia and Spotify, AMTC's unique offerings, including sound equipment manufacturing, emphasize quality and innovation. This distinct positioning opens doors for sales by appealing to clients seeking tailored audio solutions.

Market Collaboration Being associated with Sirius Satellite Radio as a key player in the industry signifies credibility and collaboration opportunities within the audio services sector. Leveraging this partnership can enhance sales efforts by aligning with established market leaders.