Insights

Expansion & Growth AppSignal has recently expanded its US presence with North America offices and leadership, including a new CEO and expanded go-to-market and customer support teams, signaling a global growth trajectory and a need for scalable partnerships, channel programs, and enterprise-grade support.

Funding Momentum A $22M Series A funding round led by Elsewhere Partners, coupled with global expansion plans, indicates strong growth financing and a potential openness to strategic partnerships, sponsorships, and collaborative go-to-market initiatives that can scale with investment.

Multi‑Language APM AppSignal has broadened beyond Ruby on Rails to include Elixir, Node.js, Python, and other languages, creating cross‑stack observability needs for diverse development teams and opening opportunities with mid‑market customers seeking unified monitoring across frameworks.

Integrated Partnerships Recent partner announcements with Hatchbox and Shopflow demonstrate AppSignal’s openness to integration ecosystems, suggesting sales collaboration potential with platform and tooling partners to reach developers who rely on ecosystem-compatible services.

Mid‑Market Focus With a revenue profile in the $1M–$10M range and a global, mid‑market alignment, there is a clear opportunity to position AppSignal as a cost‑effective, scalable APM/monitoring solution for growing teams seeking simple, actionable observability without enterprise‑level complexity.

AppSignal Tech Stack

AppSignal uses 8 technology products and services including Google Ads, LinkedIn Ads, Amazon Web Services, and more. Explore AppSignal's tech stack below.

Media & News

AppSignal's Email Address Formats

AppSignal uses at least 1 format(s):
AppSignal Email FormatsExamplePercentage
First@appsignal.comJohn@appsignal.com
96%
First.Last@appsignal.comJohn.Doe@appsignal.com
4%

Frequently Asked Questions

What is AppSignal's official website and social media links?

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AppSignal's official website is appsignal.com and has social profiles on LinkedInCrunchbase.

How much revenue does AppSignal generate?

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As of August 2026, AppSignal's annual revenue is estimated to be $1M - $10M.

What is AppSignal's SIC code NAICS code?

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AppSignal's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does AppSignal have currently?

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As of August 2026, AppSignal has approximately 35 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Technology Officer & Co-Founder: T. C.Business Operations Manager: J. K.Lead Product Designer: M. O.. Explore AppSignal's employee directory with LeadIQ.

What industry does AppSignal belong to?

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AppSignal operates in the Technology, Information and Internet industry.

What technology does AppSignal use?

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AppSignal's tech stack includes Google AdsLinkedIn AdsAmazon Web ServicesClaude by AnthropicGitLabZapierVercelDatadog.

What is AppSignal's email format?

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AppSignal's email format typically follows the pattern of First@appsignal.com. Find more AppSignal email formats with LeadIQ.

How much funding has AppSignal raised to date?

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As of August 2026, AppSignal has raised $22M in funding. The last funding round occurred on May 06, 2025 for $22M.

When was AppSignal founded?

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AppSignal was founded in 2013.
AppSignal logo

AppSignal

Technology, Information and InternetNorth Brabant, Netherlands11-50 Employees

AppSignal is a technology company in the Technology, Information and Internet industry, headquartered in the Netherlands at 4 Rietwaard 's-Hertogenbosch, North Brabant, and employing 11-50 people. It provides monitoring and observability tools for Ruby, Elixir, and Node.js applications, including error reporting, performance insights, host monitoring, and a custom metrics platform. The company has expanded its application performance monitoring capabilities to support multiple programming languages, including Elixir, Ruby, Node.js, and Python. AppSignal has established partnerships to integrate monitoring solutions with other platforms, including Hatchbox and Shopflow. In 2025, AppSignal announced the appointment of Brandon Swalve as Chief Executive Officer and established U.S. operations in Austin, Texas, as part of expanding its North American presence.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $22M

    AppSignal has raised a total of $22M of funding over 1 rounds. Their latest funding round was raised on May 06, 2025 in the amount of $22Mas a series_a.

  • $1M - $10M

    AppSignal's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $22M

    AppSignal has raised a total of $22M of funding over 1 rounds. Their latest funding round was raised on May 06, 2025 in the amount of $22Mas a series_a.

  • $1M - $10M

    AppSignal's revenue is estimated to be in the range of $1M - $10M

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