Leadership & reach Aprolis is the French leader in multi-material handling rental with a large national network (45 agencies) and a substantial parts and maintenance service footprint, signaling opportunities to upsell maintenance contracts, extended warranties, and fleet optimization offerings to a broad client base.

Full-service portfolio The company offers short and long-term rental, sales, maintenance, repairs, and parts across all handling equipment brands, presenting cross-sell potential for bundled solutions, fuel/equipment management, and service-level agreements to existing renters and buyers.

Cat & Crown exclusive As exclusive distributor of Cat Lift Trucks and Crown in France, Aprolis maintains strong brand leverage and a diversified supplier relationship, creating opportunities to position premium equipment, financing options, and upgrade programs to upgrades or fleet modernization projects.

Diverse industries Service exposure spans logistics, automotive, aerospace, manufacturing, and food/beverage sectors, indicating high-demand across industries with potential for tailored fleet solutions, compliance-driven maintenance packages, and sector-specific equipment recommendations.

Asset growth signals Recent asset investments, including acquiring the 100th Maeda mini crane, show ongoing fleet expansion and modernization, signaling opportunities to target customers with rental-to-sale conversions, fleet refresh campaigns, and scalable leasing options to match growth.