Large fleet + maintenance Aprolis operates one of the largest material handling fleets in France and offers comprehensive maintenance services across all brands, presenting a up-sell opportunity for extended service contracts, maintenance packages, and fleet optimization consulting to reduce downtime.

Exclusive Cat & Crown As the exclusive distributor for Cat Lift Trucks and Crown in France with strong service capabilities, there is potential to upsell premium new equipment, brand-certified upgrades, and extended warranties to existing rental customers seeking reliability and performance.

Asset growth strategy Aprolis recently expanded its asset base by acquiring Maeda mini cranes, signaling appetite for strategic asset diversification and cross-sell opportunities to clients needing multi-material handling solutions across construction, logistics, and industrial sectors.

Digital fleet management With Esp@ce-Client a 24/7 fleet management tool and a nationwide network of 45 agencies, sales teams can target customers with high maintenance needs, promote proactive replacement cycles, and sell data-driven optimization services tied to KPI dashboards.

Cross-sector reach Serve prospects across logistics, automotive/aeronautics, industry, and food/beverage sectors where Aprolis already operates; focus on bundled solutions combining short/long-term rental, parts, and maintenance to win multi-year contracts with high asset utilization.