Fertility benefits expansion Target companies with401k or family-forming benefits programs that could be enhanced by Progyny Global’s fertility and family planning subsidies, focusing on mid-market employers seeking D&I alignment.

Confidential support upsell Position Progyny Global as a confidential, employer-subsidized solution that reduces turnover tied to parental planning, highlighting value for talent retention and attraction with discreet, compliant programs.

Tech-enabled experience Leverage integrations with popular platforms (Salesforce, Microsoft 365, Azure AD) to propose a seamless rollout, admin efficiency, and data-driven engagement analytics for benefits programs.

Early-stage growth Leverage funding and modest revenue to pursue pilot programs with smaller employers that could scale as Progyny Global matures, offering a low-risk path to widespread adoption.

Strategic partnerships Identify potential collaboration opportunities with large insurers and managed care organizations looking to augment existing fertility benefits portfolios with a branded, employer-subsidized solution.