Government Partnership APS Group partnered with the Crown Commercial Service, indicating a strong presence in government procurement. This presents an opportunity to explore collaborations with other government agencies or departments.

Retail Innovation The partnership with Superdrug for in-store digital display and content showcases APS Group's capabilities in retail innovation. This opens doors for similar collaborations with other retail chains looking to enhance their customer experience.

Sustainability Focus Being recognized as Superdrug's CSR partner of the year for sustainable initiatives like transitioning loyalty cards from plastic to paper highlights APS Group's commitment to sustainability. This positions the company well for engaging with eco-conscious brands seeking environmentally friendly marketing solutions.

Design Excellence Winning multiple design awards, such as the Drum Design Award, reflects APS Group's creative prowess and excellence in design. This accolade can be leveraged to attract clients looking for innovative and visually appealing marketing campaigns.

Executive Leadership The appointment of Tony Massey as executive director adds experienced leadership to APS Group. Leveraging his expertise and network can aid in forging partnerships with large enterprises seeking personalized marketing solutions and strategic guidance.