Expanding Mobile Offerings AR Workshop has developed a mobile model called Crafty Cruiser, enabling the company to reach new markets such as schools, parties, corporate events, and local festivals. This presents a significant opportunity to partner with event organizers, educational institutions, and corporate clients seeking unique, hands-on activities.

Engaging New Classes The launch of innovative DIY classes like Watercolor DIY and DIY texture art projects indicates a focus on fresh, trendy offerings that attract a variety of customer segments. Targeting creative hobbyists and craft enthusiasts with tailored marketing campaigns could boost class attendance and studio participation.

Community & Partnerships Recent collaborations with local organizations, such as The BakeHouse and Sea Trail Master Association, highlight opportunities for forming strategic partnerships with community groups and businesses. These collaborations can expand brand visibility and generate more workshop bookings through co-branded events.

Diverse Product Portfolio AR Workshop regularly releases themed home decor collections and holiday projects, demonstrating an ability to adapt to seasonal and cultural trends. Leveraging this flexibility is ideal for cross-promotions and seasonal campaigns, encouraging repeat visits and holiday sales.

Digital Engagement & Analytics Utilizing a robust digital tech stack, including Google Analytics and social media integrations, AR Workshop has a strong online presence. Enhancing digital campaigns and data-driven marketing efforts could open new sales channels and customer acquisition opportunities in both physical and virtual spaces.