Niche windstorm expertise Position Aran & Franklin as a specialist for windstorm and structural engineering along the Texas Gulf Coast to win projects that require code plus windstorm compliance and rapid permitting support.

One-stop engineering Emphasize the firm’s civil and structural capabilities as a turnkey solution for site development, small commercial buildings, and residential projects to target clients seeking integrated engineering services.

Mid-market growth With revenue in the 1M–10M range and a staff of 11–50, target regional construction firms, homebuilders, and municipal projects that fit scaled Windstorm and structural design services.

Code compliance focus Highlight deep experience meeting city, local, and windstorm codes plus “code plus” construction to win bids that require stringent regulatory adherence and risk mitigation.

Digital presence leverage Leverage the existing WordPress technology stack and online accessibility to run targeted digital outreach, case studies, and testimonials focused on windstorm resilience to attract design-build and referral opportunities.